How to Launch an Effective Email Marketing Campaign, According to ChatGPT AI
Posted: Tue Jan 07, 2025 3:40 am
What does AI think about email marketing campaigns? And what would ChatGPT advise us to do to create an effective newsletter?
We decided to have a conversation on this topic with ChatGPT, the chatbot launched by OpenAI at the end of 2022 that has amazed the world with its ability to provide answers on any topic, from poetry to philosophy or technical instructions.
ChatGPT's AI has a complex algorithm, based on a huge amount of information, but also on continuous learning generated by interactions.
First, we wanted to know what ChatGPT AI thinks about email marketing.
Are email marketing campaigns effective?
effective email marketing campaigns
ChatGPT highlights some of the benefits of email united kingdom telegram marketing , such as cost-effectiveness compared to other promotion methods, precise targeting, and the possibility of personalization and automation. Thus, companies can send relevant messages, at the right time, to well-chosen audience segments, increasing the chances of successful interaction.
The Ai language model, however, reminds us that the effectiveness of email marketing depends on the type of business and the audience, but also that each campaign must take into account GDPR regulations in the EU and the CAN-SPAM Act in the United States.
How do you create a successful email marketing campaign?
10 tips for a successful newsletter
ChatGPT offers ten tips for creating a successful newsletter:
1. Build a list of subscribers interested in your offers.
2. Create personalized emails . 3.
Write a clear and compelling email subject line.
4. Send the email from the same name and address.
5. Test emails on different platforms and devices.
6. Include a clear and action-oriented call to action.
7. Segment your subscriber list and send targeted messages.
8. Use a simple and easy-to-navigate design.
9. Measure and analyze the performance of email marketing campaigns.
10. Pay attention to the frequency of sending your newsletters. Avoid sending them too often.
Even short and precise, the advice given by AI is far from simple. Each item on the list requires specific steps and knowledge. So we take them one by one to explain in more detail how to apply them.
How to build an email marketing list?
Before you create an email marketing campaign, you need a list of subscribers who are interested in your products and services. We asked ChatGPT what would be the best ways to convince your target audience to subscribe to your newsletter, and he gave us a lot of great ideas.
email marketing list
First, you need to offer something valuable to convince people to sign up to your list. Whether it’s a discount code or a lead magnet, or whether it’s an ebook, webinar, or any other free resource, you need to create something relevant and useful that shows users that you care about their needs.
Second, you need to optimize the subscription process. Include subscription forms on multiple pages, make sure they are visible, functional, and easy to use.
Also, increase conversions with pop-ups. Below is an example of a wheel of fortune pop-up successfully used by NewsMAN users.
wheel of luck
Finally, be creative when it comes to attracting subscribers. Run contests and events, use affiliate marketing, and embed signup forms into other communication channels such as social media pages.
Now that we have a list of subscribers, we can create the email marketing campaign. And the first thing subscribers see is the newsletter subject line .
How do you write a clear and compelling email subject line?
We asked the ChatGPT chatbot to give us some examples of effective email subject lines. Here's the result:
clear and convincing email title
As you can see, the examples are formulas that can be personalized with the product name, company/industry name, discount type, or campaign/event name. The email subjects are short and direct and create a sense of urgency.
Although we should do our best to be persuasive, AI reminds us to try not to mislead the user and avoid words that can be marked as spam, such as “Free” or “Congratulations”.
Here are several ideas for impactful newsletter titles .
Also read 10 Ways to Use ChatGPT in Email Marketing .
Next, we wanted to know how to proceed in order to have an effective call to action.
What does a conversion-oriented call to action look like?
Did you know that simply including a call to action in your newsletter can increase your click-through rate (CTR) by 371% ? (Wordstream, 2021). If you also want to benefit from an impressive CTR, you need to create clear and specific call-to-action buttons. Use contrasting colors, place the button in a visible place (so the user doesn’t have to scroll too far to see them), and use simple words to call to action.
ChatGPT also advises you to limit yourself to a single CTA to avoid confusion and clutter in the newsletter content.
newsletter call to action conversion
We decided to have a conversation on this topic with ChatGPT, the chatbot launched by OpenAI at the end of 2022 that has amazed the world with its ability to provide answers on any topic, from poetry to philosophy or technical instructions.
ChatGPT's AI has a complex algorithm, based on a huge amount of information, but also on continuous learning generated by interactions.
First, we wanted to know what ChatGPT AI thinks about email marketing.
Are email marketing campaigns effective?
effective email marketing campaigns
ChatGPT highlights some of the benefits of email united kingdom telegram marketing , such as cost-effectiveness compared to other promotion methods, precise targeting, and the possibility of personalization and automation. Thus, companies can send relevant messages, at the right time, to well-chosen audience segments, increasing the chances of successful interaction.
The Ai language model, however, reminds us that the effectiveness of email marketing depends on the type of business and the audience, but also that each campaign must take into account GDPR regulations in the EU and the CAN-SPAM Act in the United States.
How do you create a successful email marketing campaign?
10 tips for a successful newsletter
ChatGPT offers ten tips for creating a successful newsletter:
1. Build a list of subscribers interested in your offers.
2. Create personalized emails . 3.
Write a clear and compelling email subject line.
4. Send the email from the same name and address.
5. Test emails on different platforms and devices.
6. Include a clear and action-oriented call to action.
7. Segment your subscriber list and send targeted messages.
8. Use a simple and easy-to-navigate design.
9. Measure and analyze the performance of email marketing campaigns.
10. Pay attention to the frequency of sending your newsletters. Avoid sending them too often.
Even short and precise, the advice given by AI is far from simple. Each item on the list requires specific steps and knowledge. So we take them one by one to explain in more detail how to apply them.
How to build an email marketing list?
Before you create an email marketing campaign, you need a list of subscribers who are interested in your products and services. We asked ChatGPT what would be the best ways to convince your target audience to subscribe to your newsletter, and he gave us a lot of great ideas.
email marketing list
First, you need to offer something valuable to convince people to sign up to your list. Whether it’s a discount code or a lead magnet, or whether it’s an ebook, webinar, or any other free resource, you need to create something relevant and useful that shows users that you care about their needs.
Second, you need to optimize the subscription process. Include subscription forms on multiple pages, make sure they are visible, functional, and easy to use.
Also, increase conversions with pop-ups. Below is an example of a wheel of fortune pop-up successfully used by NewsMAN users.
wheel of luck
Finally, be creative when it comes to attracting subscribers. Run contests and events, use affiliate marketing, and embed signup forms into other communication channels such as social media pages.
Now that we have a list of subscribers, we can create the email marketing campaign. And the first thing subscribers see is the newsletter subject line .
How do you write a clear and compelling email subject line?
We asked the ChatGPT chatbot to give us some examples of effective email subject lines. Here's the result:
clear and convincing email title
As you can see, the examples are formulas that can be personalized with the product name, company/industry name, discount type, or campaign/event name. The email subjects are short and direct and create a sense of urgency.
Although we should do our best to be persuasive, AI reminds us to try not to mislead the user and avoid words that can be marked as spam, such as “Free” or “Congratulations”.
Here are several ideas for impactful newsletter titles .
Also read 10 Ways to Use ChatGPT in Email Marketing .
Next, we wanted to know how to proceed in order to have an effective call to action.
What does a conversion-oriented call to action look like?
Did you know that simply including a call to action in your newsletter can increase your click-through rate (CTR) by 371% ? (Wordstream, 2021). If you also want to benefit from an impressive CTR, you need to create clear and specific call-to-action buttons. Use contrasting colors, place the button in a visible place (so the user doesn’t have to scroll too far to see them), and use simple words to call to action.
ChatGPT also advises you to limit yourself to a single CTA to avoid confusion and clutter in the newsletter content.
newsletter call to action conversion