6. Seminars and Webinars
7. Inside Sales
Points to note when implementing lead nurturing
1. It takes time and resources to see results
2. It needs to be worked on together with lead generation
3. In order to generate sales, it is necessary to collaborate with other departments such as sales.
Where should I start with lead nurturing?
Step 1: Digitize your business cards
Step 2. Segment your customer data
Step 3: Send emails to segments
summary
What is "Lead Nurturing"?
Lead nurturing is a marketing technique that provides potential customers (leads) with whatsapp data valuable content over the medium to long term to increase their desire to purchase your products or services. In BtoB marketing
, where the time it takes to make a purchase is long, "lead nurturing" is important, which involves repeated approaches at the right time. However, in order to carry out lead nurturing, "lead generation (acquisition of potential customers)" is required. The final step in BtoB marketing is to hand over potential customers (hot leads) who have increased the possibility of purchasing to the sales representative. To do this, " lead qualification (selection of potential customers)" is also essential.