Some of the most popular ESPs that you
Posted: Tue Jan 07, 2025 5:04 am
Some of the most popular ESPs that you can check out are MailChimp, Sendinblue, Constant Contact, Moosend, and Sender. On the other hand, there is SendPulse. Apart from usual bulk email campaigns, they offer a separate SMTP server for better deliverability of transactional messages like order confirmations or abandoned cart emails.
Create your email
You got your basics down so now it’s time for the fun part — creating your email!
An effective email will depend on what campaign type you will use and the brazil telegram that will see it. But there are still some golden rules that you need to keep in mind. These are:
Always use your branding: Emails are not only for sending newsletters or offers to your audience but also for building your brand identity. Make sure to always brand your emails so that your audience knows it’s you. Put your logo front and center, use your color scheme and typography, and write it in your brand voice.
Focus on the visuals: According to a study done by GetResponse, emails that have images have a 30.27% open rate compared to only 21.9% from emails that don’t. Try to add eye-catching images, GIFs, videos, or add a colorful header to your emails.
Put ample space: Resist the urge to overload your emails with tons of images and text. Adding white space around your image and content can help make them easier to read and understand. It will also make your emails look clean and uncluttered. An added bonus is making them visually pop since there is a space between the background and your main content.
Write compelling subject lines: 64% of people open or delete their emails based on the subject line alone. So yes, it’s important you get this right! According to surveys, the ideal subject line is 6 to 10 words only. Using emojis can also increase your open rate by up to 56%. Try using powerful action words in your headline to drive curiosity and action to your audience.
Keep your text short and simple: No one likes reading a block of text. Keep your paragraphs short by only having 1 or 3 sentences in it. Use bullets or a numbered list for your key points. Add images or GIFs in between your paragraphs to break up your content.
Create your email
You got your basics down so now it’s time for the fun part — creating your email!
An effective email will depend on what campaign type you will use and the brazil telegram that will see it. But there are still some golden rules that you need to keep in mind. These are:
Always use your branding: Emails are not only for sending newsletters or offers to your audience but also for building your brand identity. Make sure to always brand your emails so that your audience knows it’s you. Put your logo front and center, use your color scheme and typography, and write it in your brand voice.
Focus on the visuals: According to a study done by GetResponse, emails that have images have a 30.27% open rate compared to only 21.9% from emails that don’t. Try to add eye-catching images, GIFs, videos, or add a colorful header to your emails.
Put ample space: Resist the urge to overload your emails with tons of images and text. Adding white space around your image and content can help make them easier to read and understand. It will also make your emails look clean and uncluttered. An added bonus is making them visually pop since there is a space between the background and your main content.
Write compelling subject lines: 64% of people open or delete their emails based on the subject line alone. So yes, it’s important you get this right! According to surveys, the ideal subject line is 6 to 10 words only. Using emojis can also increase your open rate by up to 56%. Try using powerful action words in your headline to drive curiosity and action to your audience.
Keep your text short and simple: No one likes reading a block of text. Keep your paragraphs short by only having 1 or 3 sentences in it. Use bullets or a numbered list for your key points. Add images or GIFs in between your paragraphs to break up your content.