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How has content consumption changed?

Posted: Tue Jan 07, 2025 5:10 am
by nurmohammadkhan
The term “ disruption ” is becoming increasingly common within conventions and conferences, especially business-related ones.

The specific meaning of the word “disruption” is “break” and is placed in a context of increasingly faster changes and evolutions, in the way of doing, interpreting and thinking compared to the past. In particular, today it is often inserted and used within discussions related to technological innovations and digital technology . A world that, as we all know, has had enormous changes and continues to have them.

But why are we talking about “disruption”? The context in which we will place this term is that of the use of online videos : from YouTube to social media, to streaming platforms.

«Disruptive innovation» is an expression coined by the American academic afghanistan whatsapp resource and economist Harvard Clayton Christensen, which defines the effect of a new technology or a new way of operating on a business model, which completely changes the logic present in the market up to that moment, introducing new behaviors and interactions and revolutionizing the current logic.



Online Video Between Evolution and Disruption



The world of online videos , audio-video content in general but also artistic, cultural and entertainment, has undergone a major evolution with the enormous push that digital technologies have had. A push that is increasingly leading towards multi-channel.