So how can you design a highly accurate scenario?
Posted: Tue Jan 07, 2025 5:44 am
A highly accurate scenario is one that can provide the right information at the right time. For example, in the case of an MA tool vendor, if a potential customer has a need to know what methods other companies are using to use MA tools, and can provide content such as "Success stories of using MA tools," then that can be said to be a highly accurate scenario. If
such a scenario can be designed, the potential customer will have the impression that "this company provides information that suits me." As a result, the possibility of ultimately reaching a conclusion will increase.
On the other hand, if information such as "price list of our company's services" is provided germany phone data to a buyer with the same information needs, there will be a discrepancy between the potential customer's needs and the timing and information provided. Naturally, the possibility of reaching a conclusion will decrease.
In this way, scenario design has a significant impact on the success of using MA tools . And the biggest challenge in scenario design is that it needs to be designed by hand. MA tools themselves do not have the function to automatically design scenarios. Therefore, it needs to be designed by hand, taking into account the overall marketing strategy and analyzing the accumulated data.
The answer is to create a customer journey map .
Customer journey maps are essential for MA success
A customer journey map is a chronological visualization of a potential customer's "situation," "actions," and "thoughts" from before they become aware of a product to the final conclusion of a contract. In other words, by creating a customer journey map, you can identify the elements necessary for MA scenario design (such as the timing and method of providing information).
such a scenario can be designed, the potential customer will have the impression that "this company provides information that suits me." As a result, the possibility of ultimately reaching a conclusion will increase.
On the other hand, if information such as "price list of our company's services" is provided germany phone data to a buyer with the same information needs, there will be a discrepancy between the potential customer's needs and the timing and information provided. Naturally, the possibility of reaching a conclusion will decrease.
In this way, scenario design has a significant impact on the success of using MA tools . And the biggest challenge in scenario design is that it needs to be designed by hand. MA tools themselves do not have the function to automatically design scenarios. Therefore, it needs to be designed by hand, taking into account the overall marketing strategy and analyzing the accumulated data.
The answer is to create a customer journey map .
Customer journey maps are essential for MA success
A customer journey map is a chronological visualization of a potential customer's "situation," "actions," and "thoughts" from before they become aware of a product to the final conclusion of a contract. In other words, by creating a customer journey map, you can identify the elements necessary for MA scenario design (such as the timing and method of providing information).