Sales enablement: union creates a new way of selling

[nurmohammadkhan]

Precisely this synergy allows to improve the approach with the customer, who in such a digitalized, dynamic and interconnected reality is increasingly autonomous in the search and choice of products and services to purchase.

By applying a sales enablement strategy , in fact, you can effectively adopt albania whatsapp resource an inbound sales approach , which allows you to overturn the classic approach that you have in the sales field by shifting the attention of the operators more towards the needs, requirements and opinions of the customer.

To do this, it is clear that constant alignment between marketing and sales is needed.

Marketing, in fact, is capable of outlining primary and secondary buyer personas , identifying their expectations and main interests, so as to understand in advance what type of offer they might be sensitive to and what observations or doubts they might raise with operators.

At the same time, sales, having a better grasp of the "real situation", can contribute to improving the phases and steps involved in the customer journey and to integrating the strategy outlined by marketing in such a way that it is more profitable and economically efficient.

However, adopting an inbound sales approach also means drastically rethinking the role of the sales operator : in fact, it is necessary to move from the role of the simple operator to the more complex – but also more necessary – role of the inbound sales expert , who enters into a relationship with the customer not only at the right time, but already knowing their characteristics and requests well, in order to push them to approach the brand .

After all, doing inbound marketing means exactly this: attracting people instead of chasing them through truly relevant content and offers and showing immediate reactivity to the needs expressed by the consumers themselves.