2. Evaluation of metrics and KPIs
Posted: Sat Dec 21, 2024 4:27 am
With all the information collected, both from past and current campaigns, the next step will be to define objectives for the new campaigns , identifying the most relevant metrics or KPIs based on these purposes or objectives. Some of these metrics may be impressions, conversions, Cost per Click (CPC) or Return on Advertising (ROAS) , although there are many more a philippines whatsapp number free nd they will always depend on the established objectives.
Analyzing the most relevant metrics taking into account the campaign objectives will allow you to identify successful campaigns and the most problematic campaigns, as well as prepare a report based on them.
3. Identification of areas for improvement
By making a comparison between successful campaigns and problematic campaigns, we can identify those areas that need improvement , which could be from the selection of media to the budget allocated to the way of launching the message, which may not have impacted the target audience.
The analysis should always be done in an objective manner, taking into account the metrics and data obtained in the previous step.
4. Recommendations for optimization
With all the information gathered, changes can now be made to ensure that future advertising campaigns are successful . At this point, it is important to assess, always taking into account the data collected, whether the objectives are well-defined and realistic, whether the message used is really appropriate for the public you want to attract, whether correct segmentation is being done and whether the channels or media have been chosen correctly.
Analyzing the most relevant metrics taking into account the campaign objectives will allow you to identify successful campaigns and the most problematic campaigns, as well as prepare a report based on them.
3. Identification of areas for improvement
By making a comparison between successful campaigns and problematic campaigns, we can identify those areas that need improvement , which could be from the selection of media to the budget allocated to the way of launching the message, which may not have impacted the target audience.
The analysis should always be done in an objective manner, taking into account the metrics and data obtained in the previous step.
4. Recommendations for optimization
With all the information gathered, changes can now be made to ensure that future advertising campaigns are successful . At this point, it is important to assess, always taking into account the data collected, whether the objectives are well-defined and realistic, whether the message used is really appropriate for the public you want to attract, whether correct segmentation is being done and whether the channels or media have been chosen correctly.