Using the same procedure as the URL, you must enter the keyword you want into the search engine. By doing so, you will know the keyword's CPC, its search volume, etc.
Other interesting data provided by the platform is the keyword match, which shows us the phrases within the website that contain the keyword with the highest search volume. This will allow you to use this phrase in other articles and thus adjust your content.
It will also show you the keywords related to the one you searched for so you can find alternative keywords that you could use in your content in the future.
Besides…
Finally, there is a table that shows you your competitors' keywords and where you rank among them.
In the case of the keyword Inbound Marketing , these were the results that the tool gave us.
There is also an important box that shows us the Ads History of the keyword, which will allow you to know when to invest in advertising on this keyword so that your content is seen.
Advantages of Semrush for a content strategy
Ultimately, one of the most positive aspects of Semrush is that it saves time and, therefore, companies have the opportunity to conduct a self-audit while analyzing their competitors.
But it is also true that this tool brings great advantages to adjust your content strategy to achieve the expected success, among them are:
Optimizing research time to ensure that your content strategy is as up-to-date and accurate as possible to achieve your content marketing goals.
The information they provide allows businesses to make decisions quickly and safely.
It allows you to anticipate market trends in content through a fairly detailed analysis of the competition in your niche.
Finding innovative ideas through this platform is very easy; applying them to your content is something you must do to make your strategy work perfectly.
That's not all
You can identify new opportunities or new keywords to apply to your content and thus make your way where there was none before.
It allows you to see the market situation in order to adjust and carry out actions to maximize results.
Let us analyze organic searches but also paid searches from Google Adword , where office email list there is a lot of useful information such as traffic, better indexed keywords, etc., which could help you in the future to optimize your content.
Display Advertising or advertising to analyze your competitors' ads will give you the possibility to observe and study the structure of the titles, subtitles, images, design, CTA and Landing Page of the ads on any site and thus analyze what is happening with yours, and capture ideas and determine how to improve what your competition is already doing regarding this content.
We have named some main and general features of Semrush, but there are some others that can support your content strategy in a surprising way and we want to show them to you below.
Plus, we teach you how to use them.
SEO Content Template
With this feature you can create optimized content according to the keyword you provide to the tool.
If you are stuck for inspiration or don't have the time to create your content, this template will come in handy.
This keyword-generated template offers you SEO-optimized content based on the best Google results.
Likewise, we recommend that you review it as it must be adjusted to the strategy you have as a business.