Consent - First, you must obtain permission from the marketing department, as well as a completed and signed consent form for the study. You also need to agree on a time frame that will suit everyone.
Questionnaire - It is good if, before the interview, participants fill out questionnaires that will form the basis of the conversation.
Interview - After filling out the questionnaires, you need to contact the clients to set up a date and time for the interview (it should not be longer than 30-60 minutes). You need to prepare questions regarding their experience with your product or service.
Brief overview - after creating a draft of the case, it should be sent to clients so that they can give their comments and recommendations for adjustments.
Final Validation - After making changes, send paraguay phone data the final version of the case to customers for approval. After publication, provide customers with a link to the project and ask them to send it to their friends, as this will help confirm the success of the company.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
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How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
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Step Three: Think About the Right Questions
When creating your questionnaire and writing interview questions, make sure you have taken all possible steps to ensure that your work is successful. The right questions will give your research meaning.
It is recommended to use the following questions in the questionnaire:
What is your goal?
What problems did you solve before using our services or products?
How do your products differ from competitors' offerings?
How do you make decisions?
What impact has our product had on your business? (Please provide specific numbers if possible.)
Using the questionnaire, you should identify the areas that need to be explored in more detail during the interview.
If you are going to talk to clients on the phone, use open questions. You want to write an interesting and useful story, so don’t limit yourself to sentences that can only be answered with “yes” or “no.” Ask clarifying questions, such as “Tell me more about…,” “Could you describe….”
Step Three: Think About the Right Questions