The value of the customer loyalty index may depend on the industry the company operates in. Therefore, when calculating, it is recommended to use average indicators for your niche.
Any indicator is not only numbers, but also real people helping the company grow. When you receive negative feedback, you have the opportunity not only to eliminate the shortcomings, but also to establish interaction with the client. This is always very valuable.
In addition to NPS, customer loyalty can also be measured by the average check. In this case, we do not use points, but analyze the dynamics of this amount and the number of repeat purchases.
To implement this method, CRM systems such as Bitrix24 or Megaplan are required. Manual calculation is only possible with a small client base that you know personally.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have indonesia phone data conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating sales manager KPI
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
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4 principles of building customer loyalty
Let's look at each principle in more detail:
Think over the idea
To create a successful business based on your true values, answer these questions:
What is important to me and what do I enjoy doing?
What am I really good at?
What are people willing to pay for?
A successful business will be where the answers to these questions intersect. If what you love doing is what you do best, and people are willing to pay for it, you have a great opportunity to create a brand that people love.
Example of the wrong approach: Opening a coffee shop requires careful planning and creative ideas. To stand out from the competition, you need to offer customers something unique.
Let's say it could be an interesting promotion, theme nights with live music or discounts on certain dishes. An important aspect is the quality of the product and the level of service. Before launching a project, you should analyze the market and study the needs of customers.
An example of the right approach: We open a new coffee shop based on our values and preferences. The goal is to offer customers high-quality coffee. This gives rise to many interesting ideas for business development.
We can create a community of coffee lovers in our area, organize meetings and tastings. Another idea is to unite producers of the drink who share our desire for high-quality roasting of beans. Finally, searching for rare varieties of coffee that are not available in other places in the city will attract new visitors.
There can be many more ideas for development if, in addition to the desire to earn good money (which, of course, should also be present), you fill the business with your values. The work will become much more exciting. Let's take, for example, the Pedigree company. At first, the managers saw the business like this: "We sell pet food, and that's it."
Then they changed their value base and realized that they wanted to not just sell food, but take care of pets. Then they realized that they could open not only pet stores, but also veterinary clinics. The change in values allowed them to move to a new level of thinking and, accordingly, product development.
Case: VT-metall
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