What is the optimal loading time?
Posted: Sun Jan 12, 2025 5:28 am
Visitors define what is fast or slow through their usage behavior: According to Google, the acceptable loading time for e-commerce websites is two seconds. Google itself aims for less than half a second. The highest conversion rate in e-commerce occurs on pages with loading times between 0 and 2 seconds. ( Portent, Update 2022)
Notice
When you make your WordPress faster, keep in mind that there is a difference between actual (fast) loading time and the perceived loading time of your visitors. It is ideal if your online shop is fast and is also perceived as fast. See our article Make WordPress faster
With these four tools you can measure speed
Key figures help you to know where you are, where you want to go and whether you are on the best path to achieving your goals. Making your WooCommerce faster means: Get a loading time of under 2 seconds - even in the mobile version.
To measure the performance of your website and determine its speed, the following tools will help you:
1 . WebPageTest is the best and most comprehensive tool for determining bc data indonesia the loading time of your website. Above all, it is the only tool we know of that shows the perceived loading time of your WooCommerce shop. (There is a pro version and a free version that already provides sufficiently detailed data.)
You can find out which settings you can make and how to analyze the performance of your website in our WebPageTest guide .
Speed Up Woocommerce WebPageTest Make Woo Commerce faster
2. Google PageSpeed Insights is a free tool that quickly reveals the performance potential of your website. This gives you good advice on what you can optimize to speed up your WooCommerce shop. However, the tool does not show what is actually happening on your website. You should therefore not rely solely on Page Speed Insights .
Speedup WordPress Page Speed Insights Make WooCommerce faster
3 . Pingdom Tools is free by default, but is also available in a Pro version. With this tool you can test the loading time of over 70 query locations worldwide, which is interesting if you are internationally positioned. Otherwise, use the PageSpeed data that you query about Germany to check other tests. You should never rely on just one testing tool.
Speed Up Woocommerce Pingdom Make WooCommerce Faster
4 . Like the other tools, GTmetrix generates a performance report based on the GTPerformance from the Lighthouse Website Audit Tool and the proprietary metric GTmetrix Structure. This includes the entire performance of the websites. The server test location is Vancouver (Canada).
Speed Up Woocommerce GTmetrix Make WooCommerce faster
Important: Instead of focusing on getting good grades in the PageSpeed tests, pay attention to the perceived loading speed of your website. Also note that the results are slightly distorted when you repeat the tests: you will perform faster in the speed test the more often you enter your URL into the respective tool, which is due to caching.
Notice
When you make your WordPress faster, keep in mind that there is a difference between actual (fast) loading time and the perceived loading time of your visitors. It is ideal if your online shop is fast and is also perceived as fast. See our article Make WordPress faster
With these four tools you can measure speed
Key figures help you to know where you are, where you want to go and whether you are on the best path to achieving your goals. Making your WooCommerce faster means: Get a loading time of under 2 seconds - even in the mobile version.
To measure the performance of your website and determine its speed, the following tools will help you:
1 . WebPageTest is the best and most comprehensive tool for determining bc data indonesia the loading time of your website. Above all, it is the only tool we know of that shows the perceived loading time of your WooCommerce shop. (There is a pro version and a free version that already provides sufficiently detailed data.)
You can find out which settings you can make and how to analyze the performance of your website in our WebPageTest guide .
Speed Up Woocommerce WebPageTest Make Woo Commerce faster
2. Google PageSpeed Insights is a free tool that quickly reveals the performance potential of your website. This gives you good advice on what you can optimize to speed up your WooCommerce shop. However, the tool does not show what is actually happening on your website. You should therefore not rely solely on Page Speed Insights .
Speedup WordPress Page Speed Insights Make WooCommerce faster
3 . Pingdom Tools is free by default, but is also available in a Pro version. With this tool you can test the loading time of over 70 query locations worldwide, which is interesting if you are internationally positioned. Otherwise, use the PageSpeed data that you query about Germany to check other tests. You should never rely on just one testing tool.
Speed Up Woocommerce Pingdom Make WooCommerce Faster
4 . Like the other tools, GTmetrix generates a performance report based on the GTPerformance from the Lighthouse Website Audit Tool and the proprietary metric GTmetrix Structure. This includes the entire performance of the websites. The server test location is Vancouver (Canada).
Speed Up Woocommerce GTmetrix Make WooCommerce faster
Important: Instead of focusing on getting good grades in the PageSpeed tests, pay attention to the perceived loading speed of your website. Also note that the results are slightly distorted when you repeat the tests: you will perform faster in the speed test the more often you enter your URL into the respective tool, which is due to caching.