in our most intimate self
Posted: Sun Jan 12, 2025 5:29 am
” Traveling in the LeFel world means relating to what is different from us, it means opening your mind and heart, collecting stories, tales, sensations that we storeand extract on occasion to warm our soul or share with our adventure companions. The new LeFel store aims to be a place of the soul where a free and adventurous spirit, sometimes France telegram data a little eccentric, stores, journey after journey, the most symbolic objects of his wanderings. It is a place where words, sounds, scents, past and future meet, where objects tell stories and speak of those who chose them.
" Naming and branding were designed by UE! Comunicazione , which also handled the launch and will handle the communication of the new brand. The name, a light verbal symmetry anchored to a strong center of gravity, comes from the world of La Feltrinelli to open it to new dimensions. The brand, which combines the rigor of the character with the play of upper and lower case letters, interprets the personality of the new brand and speaks to a cultured and refined consumer. The LeFel pilot location was opened in Parma in via Cavour 133 where the 320m2 store was inaugurated on Friday 28 November.
" Naming and branding were designed by UE! Comunicazione , which also handled the launch and will handle the communication of the new brand. The name, a light verbal symmetry anchored to a strong center of gravity, comes from the world of La Feltrinelli to open it to new dimensions. The brand, which combines the rigor of the character with the play of upper and lower case letters, interprets the personality of the new brand and speaks to a cultured and refined consumer. The LeFel pilot location was opened in Parma in via Cavour 133 where the 320m2 store was inaugurated on Friday 28 November.