The first most important competence is goal setting. General management, brand management or other management courses teach goal setting. But no courses teach personal and corporate identification, defining the meaning of life and the meaning of the organization's work, creating a value system both in personal life and in the functioning of the enterprise.
How important is the competence of effective goal setting for a manager?
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For this reason, a person may begin to experience a midlife crisis, when he begins to think about why he lives and what will remain after him, when he has already achieved a lot.
Regarding the company's work, Western conduit cn phone data specialists see the meaning of its actions in a certain mission. However, in Russia, the mission is often a formality created by hired image makers and posted on the organization's website. No one can even remember it, let alone voice it.
Such a mission does not promote motivation and is not a binding factor. It is impossible to implement a model of managerial competencies on its basis, aimed at setting motivating goals that can unite and ignite the team.
The most difficult task for the company's management is to organize the achievement of the tactical goals of the structural departments so that as a result the strategic objectives of the enterprise are achieved. But if neither the employees nor the manager know the strategic goals, then it is impossible to achieve them. Sometimes each top manager sees the strategic goals of the organization and the paths of its development in his own way. The lack of coordination and commonality of goals leads to the well-known situation of "the swan, the crayfish and the pike" arising in the company.
How important is the competence of effective goal setting for a manager?
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If the organization's activities do not have a value basis, the formation of a corporate culture is not possible, since corporate culture is the organization's value system. It shows the uniqueness of the company and its perception of itself and others in the market and social environment and is manifested in behavior and relationships with market participants.
The meaning that corporate culture carries is the coincidence of the values of the personnel and the enterprise. This is not an end in itself and not something lofty, but it is evidence of the highest management skill, since when goals and values coincide, employees, in accordance with their values and in the name of achieving their own goals, will do everything for the growth of the company.
The company, for its part, will create the best conditions for personal growth and professional development of employees in order to achieve commercial goals.
The purpose of corporate culture is to make the company competitive and ensure its high profitability by creating an appropriate image and good reputation, as well as to improve management methods in order to increase employee loyalty to the manager and the decisions he makes and to create an attitude among the staff towards the company as a beloved home. Corporate culture is mainly influenced by the actions of the management. There is a proverb on this topic that says: "As is the priest, so is the parish."
That is, the first competence necessary for a manager is the ability to work with the values and objectives of the organization.
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