All work with eNPS in the company, including launching the survey, respondents completing it, analyzing and visualizing the results, should be automated. If HR specialists do everything manually, it will take a lot of time and financial resources. In addition, it can lead to errors.
Anonymity of eNPS surveys
The employee loyalty analysis platform should ensure complete anonymity of the survey and protection of employee data. It is important that employees feel confident and do not fear that their answers will be disclosed to management. Without a guarantee of anonymity, you can lose the trust of employees and receive insincere answers that are useless for analysis.
Gamification, simple and convenient survey completion
It is necessary that the resource for solving the problem of how to calculate eNPS turns the survey procedure into an exciting game. Employees should be able to work with the questionnaire whenever it is convenient for them.
Personalizing surveys
The selected resource should have a function for developing individual surveys, taking into account the specifics of the business, the employee profile (office - not office). After agreeing on significant points and conducting a PR campaign, the management only needs to send a signal about the launch, so that the platform automatically sends employees individual links to take surveys.
Deep analytics
The eNPS measurement methodology should provide tools for deep analytics so that business leaders can get the most out of the research. For example, the Happy Job resource has the ability to analyze comments, which are grouped in a certain order for convenience. In addition, the analysis data can be divided into topics using various filters. This allows for a detailed examination of data and responses by individual departments.
Planning and tracking functions
The resource for assessing eNPS should support the ability to plan actions directly on the platform. It is important that management at different levels have access to information. This will allow them to independently set priorities and work on increasing the level of employee loyalty, based on the analysis data.
Examples of questions and questionnaire templates
Although eNPS is built on a single, important question, the test should not be limited to it. Additional tasks can be used to identify specific areas for improvement or to find out what influences employee loyalty.
Let's look at an approximate list of questions in the eNPS questionnaire for employees:
The main question for the eNPS metric is: “How likely are you to recommend employment at our organization to your circle of friends?” (scale from 0 to 10)
“What exactly do you like about working for the company?” (open-ended question)
“What changes and improvements does the company need in your opinion?” (open-ended question)
"How would you rate the comfort of your workplace?" (scale from 1 to 5)
"How would you rate the attitude of staff and management?" (scale from 1 to 5)
The provided example of a questionnaire will help the manager to develop his own version of the questionnaire.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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