Always have your objectives in mind. Not only your email marketing strategy objectives but the overall objectives of your business.
Have a tool in place french email address list so you can easily collate and organise comprehensive data, such as Apteco Orbit.
Make sure you have a deep understanding of your target audience, including their preferences, behaviours, purchase history, problems, pain points and needs. This is in addition to demographic and geographic information.
Segment your audience so you can send relevant content to your target audience.
Have an email marketing platform in place that aligns with your business’ goals.
Continue to build an email list of loyal customers who have opted in to receive communications from your brand.
Create content that your audience is going to want to engage with.
Personalise, personalise, personalise. Always personalise your emails.
Test, test, test - Always test.
Comply with local data protection and privacy regulations, such as GDPR.
Track and measure the performance of your emails and undertake continuous improvements.
Learn more about Apteco’s email marketing solution
Email marketing ensures you can keep in touch with your most valuable customers. Learn more about Apteco’s email marketing solution and find out how you can supercharge your email marketing.