#4 - Promotions on special dates
Posted: Sun Dec 22, 2024 4:42 am
If you have an e-commerce site, you know very well that there are certain dates when you phone code philippines cannot remain silent. Promotional marketing actions always work, no matter what your sector and your target audience are. There will always be someone waiting to hear about your brand.
It is the ideal time to promote your products, sales, promotions and launches. During these dates, consumers are more open to receiving these types of communications.
Among the most important days we find Valentine's Day, Mother's Day, Father's Day, Children's Day. There are also promotional days such as Hot Sale, Cyber Week, etc. Each community or country may have more characteristic holidays and that is where you can take advantage with your Emails.
Remember, you don't always have to communicate to sell. Part of connecting with your community involves greeting and congratulating them when they are celebrating too.
#5 - Order confirmation and shipment tracking
We talked above about the need for e-commerce to provide an optimal experience, even after the purchase.
Emails can also help your business with this. What's more, they are emails 100% designed for online stores.
Order confirmation emails have the highest opening rate. They are the most anticipated by your customers. They provide peace of mind, confidence and calm to satisfy the customer at the end of the process.
Imagine, on the other hand, if you don't send it to them. They'll be wondering if the process has really been completed, if they'll have their product. Even worse, they'll be asking your Customer Service team.
Something we always recommend at Doppler when we talk about good Email Marketing practices is to also take advantage of this type of email for something else: for example, if you know that your clients will open it and take it into account, you can include a Button or Call to Action there so that they continue to see other related products in your Store.
It is the ideal time to promote your products, sales, promotions and launches. During these dates, consumers are more open to receiving these types of communications.
Among the most important days we find Valentine's Day, Mother's Day, Father's Day, Children's Day. There are also promotional days such as Hot Sale, Cyber Week, etc. Each community or country may have more characteristic holidays and that is where you can take advantage with your Emails.
Remember, you don't always have to communicate to sell. Part of connecting with your community involves greeting and congratulating them when they are celebrating too.
#5 - Order confirmation and shipment tracking
We talked above about the need for e-commerce to provide an optimal experience, even after the purchase.
Emails can also help your business with this. What's more, they are emails 100% designed for online stores.
Order confirmation emails have the highest opening rate. They are the most anticipated by your customers. They provide peace of mind, confidence and calm to satisfy the customer at the end of the process.
Imagine, on the other hand, if you don't send it to them. They'll be wondering if the process has really been completed, if they'll have their product. Even worse, they'll be asking your Customer Service team.
Something we always recommend at Doppler when we talk about good Email Marketing practices is to also take advantage of this type of email for something else: for example, if you know that your clients will open it and take it into account, you can include a Button or Call to Action there so that they continue to see other related products in your Store.