Summary
What is Google Trends
How to use Google Trends
Search for a single term
Compare terms
Select periods
Top Research
Registrations
Google Trends and the Real Estate Market
Purposes of Google Trends for the real estate market
Google Trends to analyze seasonality
Google Trends to analyze behaviors
Google Trends for creating content
Conclusion
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FAQ: Frequently Asked Questions about Google Trends
What is Google Trends
Google Trends is a free tool from Google that aims to provide usa mobile number on trends related to search terms. As we know, Google is the largest search engine in the world and, therefore, stores a huge amount of information about the searches we make.
Google searches are already part of most people's routines. It's very common for you to use Google to ask questions, research places, products, news, etc. In this context, searches for properties are also growing.
We've talked about data a few times here on the CV blog and, as we discussed in the article on data collection , everything we do online leaves traces that are closely linked to people's behavior in the digital environment. The great use of Google Trends, then, is to provide this data in a segmented way so that you can make better decisions regarding your business.
Discover other Google tools:
Google Search Console ;
Google Analytics
How to use Google Trends
Google Trends is quite intuitive and you will understand how to use the tool after a short time. However, before talking about its use in the real estate market, I will discuss its basic features. It is a good idea to read this article with Google Trends open in another window and browse the platform.
In general, you can analyze terms by categories, by search type, by topics and related searches, by region and you also have access to recent statistics in general.
Search for a single term
Starting with the basics: On Google Trends you can search for a specific term and have access to a dashboard that shows you the interest in that term categorized by time, region, and topics and searches related to the term.
You can refine your search by filtering by country, time range, category and search type:
Print of the Google Trends screen with the search space and, below, the category checkboxes.
Compare terms
You can also compare terms to understand which ones are most relevant and whether they overlap. In this type of research, in addition to understanding the interest in each term over time, you can also conclude which regions are most interested in one term or another.