Better customer experience: When you utilise personalisation it creates a seamless experience for your customers however they engage with your brand. From receiving australia whatsapp users an email with offers relevant to them to clicking your CTA and browsing your site that includes more personalised content and offers, it provides the customer with a more positive experience.
Increases loyalty: When your customers think, ‘This brand knows what I like,’ it increases brand loyalty. This means they’re more likely to choose you when it comes to parting with their money, and are more likely to spread the word. A strong reputation and word of mouth are invaluable.
Increases the opportunity for upselling: Personalisation is a fantastic way to identify opportunities to upsell, which increases customer value.
Greater ROI: With more loyal customers who are happier spending their money with you, it’ll increase the return on investment (ROI) of your marketing strategy, which has a massive impact on its value.
Read our blog post on how to start utilising personalisation in marketing to learn how you can get started.
Each and every one of your customers wants to be treated as a human. That goes without saying – and the same applies in marketing. If you treat your customers like the individuals they are, they’re far more likely to come back to you again and again.