1. Utilizing Live Activities on a Lock Screen
Posted: Sat Dec 21, 2024 4:36 am
For example, this new connection between push notifications and in-app messages from Uber made the users fascinated — instead of receiving standard dozens of alerts of “Driver is on his way,” “Driver will iraq database telegram be in 10 minutes,” “Driver is almost there,” etc (like the screenshot below), users now see an interesting live update.
Used to be:
Now:
This example of an in-app messaging platform makes the user experience even more seamless and grows loyalty among the audience.
Tips on implementing:
Make it simple yet informative. The Live Update feature should replace a number of messages, not “yet another” message on the lock screen.
Address the event's or offer's time-sensitive aspect to generate a feeling of urgency and inspire fast action of opening the app.
Direct visitors to the relevant app section or activity using a compelling CTA.
2. Celebrating a User’s Important Achievements
When users reach major app-based benchmarks or goals, the app can notify the user with a heartfelt message, relevant offer, or a discount. Choose wisely.
These texts make people feel good, keep them coming back, and make the app more fun. Users are more likely to keep interacting, which leads to a longer time spent on the site and a stronger emotional bond. Personalized texts also show that the user's trip is important. In the end, celebrating successes makes users happier, gets them to share, and helps people think well of a brand, just like Duolingo does.
Tips on implementing:
Identify the most important user milestones that fit with your app's goals and user journey based on user segments. These could be things like finishing a level, getting a reward, hitting a certain number of points, or reaching a certain goal. Make sure the milestones you pick are important to users and add to their general app experience.
Adjust the notification to reflect the user's journey and the exact accomplishment being recognized. Don’t make the text generic.
Use game-like features such as fireworks graphics, digital rewards, and progress bars to the message. These factors add a feeling of excitement and entertainment, and this is a good addition to the context.
3. Reminding about Abandoned Actions
Users who didn't finish certain tasks, like buying something or filling out a form, are prompted to do so by these clues. By addressing actions that were left unfinished, your app shows that it values users' time, reduces frustration, and makes it more likely that wanted actions will be completed. This focus on the customer improves how people see the company and how much they feel attached to the brand. Wizzair’s in-app message is quite vivid: what info the user has forgotten to fill in, why should the user share this info, and what value this action will bring to the user.
Used to be:
Now:
This example of an in-app messaging platform makes the user experience even more seamless and grows loyalty among the audience.
Tips on implementing:
Make it simple yet informative. The Live Update feature should replace a number of messages, not “yet another” message on the lock screen.
Address the event's or offer's time-sensitive aspect to generate a feeling of urgency and inspire fast action of opening the app.
Direct visitors to the relevant app section or activity using a compelling CTA.
2. Celebrating a User’s Important Achievements
When users reach major app-based benchmarks or goals, the app can notify the user with a heartfelt message, relevant offer, or a discount. Choose wisely.
These texts make people feel good, keep them coming back, and make the app more fun. Users are more likely to keep interacting, which leads to a longer time spent on the site and a stronger emotional bond. Personalized texts also show that the user's trip is important. In the end, celebrating successes makes users happier, gets them to share, and helps people think well of a brand, just like Duolingo does.
Tips on implementing:
Identify the most important user milestones that fit with your app's goals and user journey based on user segments. These could be things like finishing a level, getting a reward, hitting a certain number of points, or reaching a certain goal. Make sure the milestones you pick are important to users and add to their general app experience.
Adjust the notification to reflect the user's journey and the exact accomplishment being recognized. Don’t make the text generic.
Use game-like features such as fireworks graphics, digital rewards, and progress bars to the message. These factors add a feeling of excitement and entertainment, and this is a good addition to the context.
3. Reminding about Abandoned Actions
Users who didn't finish certain tasks, like buying something or filling out a form, are prompted to do so by these clues. By addressing actions that were left unfinished, your app shows that it values users' time, reduces frustration, and makes it more likely that wanted actions will be completed. This focus on the customer improves how people see the company and how much they feel attached to the brand. Wizzair’s in-app message is quite vivid: what info the user has forgotten to fill in, why should the user share this info, and what value this action will bring to the user.