Translation: a great ally for developing your sales internationally
Posted: Sat Jan 18, 2025 4:48 am
Entering the international market is an ambitious strategy for any B2B company. It is a step towards global expansion that can multiply your growth possibilities and take your business to new heights.
However, their arrival is not without its challenges. One of the biggest is the language barrier, a mountain that may seem insurmountable to many. But the solution is within reach thanks to professional translation.
Sell your products on our marketplaces available in 9 languages
Index
Translation: a strategic tool for B2B e-commerce
SEO and translation: the winning duo
The benefits of translation for B2B marketplaces
Improving user experience through translation
Translation: a strategic tool for B2B e-commerce
Why consider translation in the e-commerce sector?
The answer lies in consumers' overwhelming preference to browse and purchase o afghanistan mobile phone number list n platforms that present information in their own language .
According to a study, 72.4% of consumers prefer to buy a product with information in their native language. Do you have the best e-commerce platform? Great. But if your target audience can’t understand or navigate your content, your efforts could be in vain.
A literal translation, often generated by machine translation tools, may seem adequate at first glance. However, a professional and culturally appropriate translation is what will make all the difference . By investing time and money in your users' language, you demonstrate your respect for their culture and customs. By providing them with accurate and culturally appropriate translations, you will be more convincing and sell more.
SEO and translation: the winning duo
Translation is the first step in an international expansion strategy, but not the only one. In order for translated content to reach its target audience in foreign markets, it has to be discovered. This is where SEO (Search Engine Optimization) comes into play : the essential tool for standing out from the crowd.
However, to optimize your search engine positioning, you must also take linguistic specificities into account. To make your content findable by search engines, use keywords adapted to the language of your target audience .
By combining SEO and professional translation, you generate qualified traffic to your e-commerce site, leading to an increase in international sales. The right keywords in the right language and culture will make your site more visible and your business more accessible.
However, their arrival is not without its challenges. One of the biggest is the language barrier, a mountain that may seem insurmountable to many. But the solution is within reach thanks to professional translation.
Sell your products on our marketplaces available in 9 languages
Index
Translation: a strategic tool for B2B e-commerce
SEO and translation: the winning duo
The benefits of translation for B2B marketplaces
Improving user experience through translation
Translation: a strategic tool for B2B e-commerce
Why consider translation in the e-commerce sector?
The answer lies in consumers' overwhelming preference to browse and purchase o afghanistan mobile phone number list n platforms that present information in their own language .
According to a study, 72.4% of consumers prefer to buy a product with information in their native language. Do you have the best e-commerce platform? Great. But if your target audience can’t understand or navigate your content, your efforts could be in vain.
A literal translation, often generated by machine translation tools, may seem adequate at first glance. However, a professional and culturally appropriate translation is what will make all the difference . By investing time and money in your users' language, you demonstrate your respect for their culture and customs. By providing them with accurate and culturally appropriate translations, you will be more convincing and sell more.
SEO and translation: the winning duo
Translation is the first step in an international expansion strategy, but not the only one. In order for translated content to reach its target audience in foreign markets, it has to be discovered. This is where SEO (Search Engine Optimization) comes into play : the essential tool for standing out from the crowd.
However, to optimize your search engine positioning, you must also take linguistic specificities into account. To make your content findable by search engines, use keywords adapted to the language of your target audience .
By combining SEO and professional translation, you generate qualified traffic to your e-commerce site, leading to an increase in international sales. The right keywords in the right language and culture will make your site more visible and your business more accessible.