Now that you know which segments of your customer base are most likely to engage with your content, it’s time to start writing some emails. As highlighted above, one of the email list france benefits of targeted email marketing is that you can do some A/B testing, so you don’t have to put all your eggs in one basket right away. Try out a few different methods to see what works, what doesn’t and what can be tweaked to increase effectiveness.
One of the most important things to remember when creating a targeted email marketing campaign is ensuring it's as personalised as it can be. No customers want to feel like a number, which is likely how they’ll feel if you contact them with content or offers that aren’t relevant to them. Always keep personalisation at the forefront when creating emails, which will help keep those all-important engagement rates up while keeping those pesky unsubscribe rates low.
After every campaign, it’s important to collate and analyse data to see how it performed and whether or not it met its targets. Has your campaign contributed towards increased revenue? Have you seen a decrease in the rate of unsubscribes? Use all the data you have to determine the effectiveness of your targeted campaign.
Ensure you integrate your email marketing platform with other tools to help you gather data so you can analyse campaign performance and put together actionable insights. For example, Apteco Orbit is an intuitive platform that helps you manage campaigns and analyse data that allows you to make changes to your email campaigns to drive continuous improvement.