Then, define specific and measurable objectives

[Dimaeiya333]

Know the level of organic and paid searches – it is essential to have this information on hand to know the performance of each keyword in both modalities. You should also know the average CPC cost of the keywords in paid campaigns.

-Use long-tail keywords with strong commercial intent: for an inbound strategy to generate the conversions your business needs, regardless of the stage it is in, you must take advantage of long-tail keywords, for several reasons:

*They will help you generate sales and profits, thanks to the great commercial intent albania mobile phone number list that characterizes them. In this context, terms such as “Ibiza August 10% off” will work better for your campaign than “Vacations in Spain”, just as “Streaming System for $9 dollars a month” has greater attraction power than simply using “Netflix and Vudu”, for example.

*They will help you take advantage of traffic originating from voice searches: this type of search on Google mainly requires content that includes very specific keywords. Since most of them originate from mobile systems, it will be an incredible opportunity to reach the public that uses smartphones and tablets to browse the Internet.



What are your short, medium and long term goals? Define the main ones:

-Generate traffic to your corporate blog: forming a community of readers loyal to your content will help you filter potential clients who will even become brand advocates later on.

-Increase your number of inbound leads each time: the efforts of your strategy must be reflected in a natural increase in the number of prospects. Subsequently, each of them will become a sure client, through an adequate nurturing plan.

-Distributing your content across different media: An inbound plan should involve a variety of media. In addition to the most well-known ones, such as your blog, e-commerce platform, and social media, also consider mobile apps and email campaigns.