SPECIFY THE SCHEDULE AND FREQUENCY OF SHIPMENTS

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Your communication should be directly inspired by the tone inherent in your company's marketing strategy . What type of writing is linked to your company's identity ? How do you usually address your audience? What image of your company do you want to project?

If the content is essential, the form is also essential. The visual identity of your company or brand must be reflected in your newsletter. Don't hesitate to use all of your visual codes: logo, colours, typography (provided they are compatible with all browsers).

The format of your newsletter should be designed with a “responsive design” approach so that the appearance of the newsletter adapts to the device used by the reader (computer, smartphone or tablet).

In any case, a clean, polished, modern and uncluttered design, with quality visual elements and a correct layout of information will be your trump cards. Overly cluttered newsletters can lose readers. It is important to capture their attention as much as possible! Finally, buttons such as “Discover the range”, “Learn more”, “Read the full article” allow the reader to quickly browse the newsletter, identify the topics that interest them most and, if necessary, continue reading on the company’s website.

#6
ENCOURAGE CONTACTS TO TAKE ACTION
The newsletter is a great tool for building relationships , but it is still necessary to encourage recipients to contact you, to participate in this exchange, to act and, why not, to speak up.

Would you like to know what your contacts really think about your products or your company? Use your newsletter to ask for suggestions about your products or services, or to conduct surveys.

Would you like to create a special bond with them? Humanize your message by personalizing the subject line of your newsletter email using the name of your recipients. Even if you are not sure which subject line to use, you can always resort to A /B testing , i.e. launch two versions with two different subject lines on a small sample of recipients to identify which one works best and then use this version for your entire target audience.

To let your contacts know why you're sending them and to build a bridge between you , your newsletter should naturally lead to a Call-to-Action or CTA . This action can, for example, concern buying, downloading, sharin austria mobile phone number list g content, subscribing, requesting a quote, ordering a trial or asking to be contacted again. Visually appealing, eye-catching and personalised CTAs that are cleverly placed in your newsletters are a guarantee of conversion. To encourage clicks, the CTA must include an action verb, evoke a sense of urgency or scarcity and propose a single action ("Try now", "Download now", "Subscribe today", etc.). However, originality sometimes pays off, so don't hesitate to go off the beaten track!

#7

Although there are no fixed rules, it is recommended to identify the best day and time to send your newsletter in order to target your audience when they are potentially most reactive .

On the other hand, it is important to identify a middle ground regarding the frequency of sending. It is not a question of bombarding your audience by sending numerous communications, but neither of remaining absent for too long. The objective is to have regular and non-intrusive newsletters , not to ask too much of your audience, maintaining a recurring presence (i.e. weekly, biweekly, monthly, etc.), in order to establish the expected communication with your audience.

Your newsletter subscription form is a great way to give your contacts the option to choose the frequency and type of content they want to receive. This will improve the quality and engagement of your audience.