Digital Marketing: working with influencers on social media
Posted: Sat Jan 18, 2025 5:50 am
In recent years, brand credibility has fallen considerably. In addition, with the amount of content available on social media, it is difficult to capture the attention of the target audience. All this, added to the constant changes that Facebook, Instagram, Twitter and others make to their algorithms, means that impacting prospects involves more and more work.
In this line, influencer marketing has become a fundamental tool for many companies to promote their products or services. If you are interested in this strategy, discover 7 tips below to make it a reality:
1. Set a goal for the strategy
Working with Influencers on Social Media
For any digital marketing strategy, it is essential to first establish objectives. Are you looking to work on your brand, make your product visible or generate conversions? If you want to collaborate with an influencer on social media, it is necessary to define your goals.
For example, if you want to establish your brand image, this will determine the azerbaijan mobile phone number list values of the influencer you choose. If you are interested in gaining visibility, it is important that you choose someone with a good number of followers.
2. Define which social networks to focus on
Before choosing your influencer, you should determine which social networks your prospects or clients use. There is no point in working with a Snapchat star if your target audience is professionals who hang out in LinkedIn groups.
Don't be afraid to explore newer platforms, like Musical.ly, for example. If your audience is there, the effort and creativity will be worth it. Also think about what kind of actions you would like to do. If your brand is more visual, you need a social network that adapts to this, like Instagram or YouTube.
3. Understand how to work with influencers
The influencer market has grown exponentially in recent years, which means that working relationships have become more complex. Today there are agencies that manage the work of these talents, but you can also contact the person you are interested in directly.
It's also essential to define what you need and what you'll offer in return. Do you want someone who will be the visible face of your brand on their networks and yours, who will tweet once a month or who will generate content on a constant basis? Will you pay them or do a trade? Think about all of this and work on a clear contract with your legal team.
In this line, influencer marketing has become a fundamental tool for many companies to promote their products or services. If you are interested in this strategy, discover 7 tips below to make it a reality:
1. Set a goal for the strategy
Working with Influencers on Social Media
For any digital marketing strategy, it is essential to first establish objectives. Are you looking to work on your brand, make your product visible or generate conversions? If you want to collaborate with an influencer on social media, it is necessary to define your goals.
For example, if you want to establish your brand image, this will determine the azerbaijan mobile phone number list values of the influencer you choose. If you are interested in gaining visibility, it is important that you choose someone with a good number of followers.
2. Define which social networks to focus on
Before choosing your influencer, you should determine which social networks your prospects or clients use. There is no point in working with a Snapchat star if your target audience is professionals who hang out in LinkedIn groups.
Don't be afraid to explore newer platforms, like Musical.ly, for example. If your audience is there, the effort and creativity will be worth it. Also think about what kind of actions you would like to do. If your brand is more visual, you need a social network that adapts to this, like Instagram or YouTube.
3. Understand how to work with influencers
The influencer market has grown exponentially in recent years, which means that working relationships have become more complex. Today there are agencies that manage the work of these talents, but you can also contact the person you are interested in directly.
It's also essential to define what you need and what you'll offer in return. Do you want someone who will be the visible face of your brand on their networks and yours, who will tweet once a month or who will generate content on a constant basis? Will you pay them or do a trade? Think about all of this and work on a clear contract with your legal team.