Why customers abandon their shopping carts and how to stop it
Posted: Sun Dec 22, 2024 5:18 am
Facebook introduced the 'Like' button in 2009. It was meant to be a harbinger of online positivity and goodwill. However, we all know what came of it.
The 'Like' button can be touted as one of the biggest tools of cyberbullying, a transmitter of fake news and, unfortunately, a cause of low self-esteem among young users.
A variety of technologies have been developed in the past and uk number list present with the hope of making the world, whether virtual or real, a better place to live in. E-commerce is one of them.
When we tell our grandparents that it is possible to have groceries delivered to their homes without the hassle of leaving the house , they will scoff at the idea. But for the Millennial generation and Generation Z, online shopping - be it for groceries or fashion clothes - is a natural habit. It is so convenient and easy that it has become a natural habit in our lifestyle.
Now comes the sad news. Just like the 'Like' button turns blessing into curse, for e-commerce, the convenience it itself provides has become a curse.
It's as easy as adding a product to your cart and then deciding not to buy it. In e-commerce parlance, this is called shopping cart abandonment .
A shopping cart abandonment occurs when a potential customer starts the checkout process for an online order but abandons the process before completing the purchase on the checkout page.
But why is shopping cart abandonment rate so important? 88.05% of online orders made in March 2020 were abandoned. And this is not a case limited to the month of March only. It shows the average cart abandonment across all industries, with the lowest being in the range of 68%.
The 'Like' button can be touted as one of the biggest tools of cyberbullying, a transmitter of fake news and, unfortunately, a cause of low self-esteem among young users.
A variety of technologies have been developed in the past and uk number list present with the hope of making the world, whether virtual or real, a better place to live in. E-commerce is one of them.
When we tell our grandparents that it is possible to have groceries delivered to their homes without the hassle of leaving the house , they will scoff at the idea. But for the Millennial generation and Generation Z, online shopping - be it for groceries or fashion clothes - is a natural habit. It is so convenient and easy that it has become a natural habit in our lifestyle.
Now comes the sad news. Just like the 'Like' button turns blessing into curse, for e-commerce, the convenience it itself provides has become a curse.
It's as easy as adding a product to your cart and then deciding not to buy it. In e-commerce parlance, this is called shopping cart abandonment .
A shopping cart abandonment occurs when a potential customer starts the checkout process for an online order but abandons the process before completing the purchase on the checkout page.
But why is shopping cart abandonment rate so important? 88.05% of online orders made in March 2020 were abandoned. And this is not a case limited to the month of March only. It shows the average cart abandonment across all industries, with the lowest being in the range of 68%.