SEO shakeup: Will Google Gemini change the way we do keyword research?
Posted: Sat Jan 18, 2025 6:34 am
We're going to talk about SEO, but forget about sticking to the same old tactics. Now, Google Gemini is here to change the rules of the game. But don't worry, SEO isn't going away completely.
What you need to do is adapt and prepare for the future. Here is a guide that will give you the knowledge you need to succeed in the Gemini era. Discover the challenges, winning strategies and how to beat your competition.
Ready for the future of SEO? Dive in with us!
What is Gemini and why is it so special?
But what is Gemini and why is it so special? It's like having an artificial brain that is constantly learning and evolving. Unlike traditional search engines that focus solely on keywords, Gemini processes all types of information, from images to codes.
In fact, Gemini is Google’s largest and most capable AI model. It’s even smarter than the famous ChatGPT-4! Impressive, right? Get ready for what’s coming next.
SEO shakeup: Will Google Gemini change the way we do keyword research?
If you're an SEO, you might be interested in this. Google launched Gemini, and while it will be used in many products, you're most concerned about its impact on the search generative experience (SGE).
Why are you worried? Because you fear that SGE will steal organic clicks, even if your website ranks #1. Plus, Gemini is what powers Google Bard and they recently changed their name to avoid confusion. You can experience its AI capabilities by asking Gemini to search for flights for you.
SEO shakeup: Will Google Gemini change the way we do keyword research?
But how will it affect search and SEO? Get ready, because there will belgium mobile phone number list be a shakeup. Gemini will likely make SEO centered around user intent and entities, rather than keywords. Entities will take center stage, and search results will be based on connections and relationships between entities. Imagine your website as an interconnected knowledge hub, not just a set of keywords.
So if you want your site to be successful, you'll need to optimize your content and structure to reflect these connections. You'll need to build topical authority around your chosen entities by creating comprehensive content that covers related entities and subtopics. Better get to work on that!
Major Changes in Keyword Research
Focus on relationships between entities and not just individual words. For example, if you search for “hiking shoes,” you’ll also find information about “mountain trails,” “backpacking gear,” or “outdoor activity brands.” If you dig deeper, you’ll find “eco-friendly hiking brands” or “women’s waterproof hiking shoes under $100.” Work on related topics to reach your audience more effectively.
Focus on user intent rather than just keywords. Gemini will try to understand the “why” behind user searches to provide comprehensive answers to their queries.
SEO is changing:
Search results will be more relevant and focused on directly answering users’ questions. Use language that reflects their search intent and think “why” and “how,” not just “what.” Offer useful and exciting information that makes your content stand out!
What you need to do is adapt and prepare for the future. Here is a guide that will give you the knowledge you need to succeed in the Gemini era. Discover the challenges, winning strategies and how to beat your competition.
Ready for the future of SEO? Dive in with us!
What is Gemini and why is it so special?
But what is Gemini and why is it so special? It's like having an artificial brain that is constantly learning and evolving. Unlike traditional search engines that focus solely on keywords, Gemini processes all types of information, from images to codes.
In fact, Gemini is Google’s largest and most capable AI model. It’s even smarter than the famous ChatGPT-4! Impressive, right? Get ready for what’s coming next.
SEO shakeup: Will Google Gemini change the way we do keyword research?
If you're an SEO, you might be interested in this. Google launched Gemini, and while it will be used in many products, you're most concerned about its impact on the search generative experience (SGE).
Why are you worried? Because you fear that SGE will steal organic clicks, even if your website ranks #1. Plus, Gemini is what powers Google Bard and they recently changed their name to avoid confusion. You can experience its AI capabilities by asking Gemini to search for flights for you.
SEO shakeup: Will Google Gemini change the way we do keyword research?
But how will it affect search and SEO? Get ready, because there will belgium mobile phone number list be a shakeup. Gemini will likely make SEO centered around user intent and entities, rather than keywords. Entities will take center stage, and search results will be based on connections and relationships between entities. Imagine your website as an interconnected knowledge hub, not just a set of keywords.
So if you want your site to be successful, you'll need to optimize your content and structure to reflect these connections. You'll need to build topical authority around your chosen entities by creating comprehensive content that covers related entities and subtopics. Better get to work on that!
Major Changes in Keyword Research
Focus on relationships between entities and not just individual words. For example, if you search for “hiking shoes,” you’ll also find information about “mountain trails,” “backpacking gear,” or “outdoor activity brands.” If you dig deeper, you’ll find “eco-friendly hiking brands” or “women’s waterproof hiking shoes under $100.” Work on related topics to reach your audience more effectively.
Focus on user intent rather than just keywords. Gemini will try to understand the “why” behind user searches to provide comprehensive answers to their queries.
SEO is changing:
Search results will be more relevant and focused on directly answering users’ questions. Use language that reflects their search intent and think “why” and “how,” not just “what.” Offer useful and exciting information that makes your content stand out!