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Plus, you will save yourself the effort of keeping people subscribed and can focus on acquisition. The Price of Patience : If you look at the biggest brands that also offer successful subscriptions, you will realize that this is not their primary business asset. Take Google. Its Workspace service, to which we are subscribers, is just a drop of its business. Its ocean is the advertising ecosystem it built before. What is your ocean? Do you already have one or are you going all in on the subscription model? Growing such a model can take time and the economic climb is gradual, not explosive like a one-shot product launch might be.

Put on the table the resources you have . Do you (and will you) brazil consumer mobile number list have enough firepower to keep pushing? What makes the difference : If you hesitated a bit at the previous question, sorry, but that was the reaction we wanted to provoke. The fact is that we have been there too. Now that we have several subscription products and have gained some experience in this regard, we feel we can tell you that sometimes choosing one model over another is nothing but a trap. Do you know how we achieved our greatest results? By offering both one-shot and subscription products, alternating limited-time launches with evergreen projects, combining the agility of online with the solidity of offline.