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Before anyone had even said the words

Posted: Sat Jan 18, 2025 8:06 am
by phonenumber
HubSpot has championed this new model as the next evolution of SEO. It’s an approach born not just from theory, but as a solution to a problem HubSpot has faced firsthand. “Topic Clusters,” HubSpot’s SEO team was busy behind the scenes evaluating and implementing this more topic-focused website architecture, piloting their own site to prove the validity of the new approach to website content structure.


Tracking Rankings and Topics To facilitate and monitor this reorganization, HubSpot needed a keyword ranking tool that was fast, agile, and reliable. The company began its content reorganization using AccuRanker as its primary keyword ranking tool. For HubSpot’s SEO team, it was imperative to have a tool that could track and monitor the impact of the renovation and monitor progress at each stage.


Padraig O'Connor HubSpot Acquisition business owner phone number list and SEO Manager , LinkedIn At HubSpot, things happen quickly, and we needed a tool that could keep up with our fast-paced nature. We appreciated AccuRanker’s ability to update keyword positions in a particular cluster group at any time.


AccuRanker provides our SEO team with the data they need to make the right decisions. As with any SEO endeavor, it takes time to see results, and between periods of growth, decline, and ranking fluctuations, it was essential for HubSpot’s SEO team to have access to the Topic Clusters, key indicators of their new SEO strategy.