If the same user returns to the website

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You are ready to monitor all the fundamental indicators for a successful website , which Google Analytics calls metrics . Metrics for a brand awareness website If the overall goal of your website is to generate awareness of your brand, you are primarily interested in the visits that the web space generates.


The more users that visit the website, the more people will know about your business. As a result, the opportunities to create new business contacts and close important contracts will multiply – both on the Internet and outside the online world.


Therefore, if you have a brand awareness site , you india car owner phone number list should focus primarily on these Google Analytics metrics: number of sessions : this is the total visits that your website has generated. More precisely, a session is a set of actions performed on the website (different screens and pages viewed, clicks on objects and links, etc.


After thirty minutes of inactivity, the session expires and, it is considered a new session; number of users : the same user may view the web page multiple times. Therefore, it is also important to focus on the number of unique users who accessed the site in a given period of time; pages/session : This is the average number of web pages viewed per session.