In the world of the Internet and social networks, content can spread like a virus, reaching a huge number of users in a short period of time. Viral Internet marketing includes various types:
Viral Video: Posting funny and surprising videos on websites. The videos are often devoid of obvious advertising, focusing on the logo or name of the company. Effectiveness depends on the attractiveness of the content.
Viral games with prizes: organizing contests with tasks and entertainment events that end with the presentation of gifts. This expensive technology is used by large companies.
Working with popular bloggers: using famous authors to convey information. This applies to blogs with high traffic and popularity.
Viral Social Media Marketing: Sharing amazon data package content through social media, including videos, images, photos, and website links.
Direct Marketing
Direct marketing, also known as direct marketing, is a strategy that involves direct, one-way contact with potential customers. Companies send a series of emails or text messages to target audiences to demonstrate expertise, emphasize their usefulness, and ultimately offer a product or service.
Launching such a mailing does not require a significant budget. However, the company has access to statistics that allow tracking the opening of letters, clicks on links and the placement of orders. One of the difficulties of this approach is the need to accurately form a client base and constantly update it. In addition, there is a risk that e-mails can be classified as spam, and some users avoid opening such messages on principle.
Contextual advertising
On the search results page, the user can find advertising blocks placed at the top, directly below the search bar, and also on the right. Contextual advertising can also be found on web resources that correspond to a similar topic. Depending on the format, this can be a text ad or an advertising banner.
If the user is interested, he or she clicks on the link and goes to the advertiser's website. For each such transition and, therefore, for each potential client, the advertiser company pays a certain amount. The cost of advertising depends on the popularity of the key phrase in the ad.
Contextual advertising as a marketing technology
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The advantage of this marketing technology is that the company immediately begins to attract potential customers, bypassing the optimization stages. However, it is worth noting that customers may disappear after the end of the ad placement period. In addition, contextual advertising may be ineffective for information web resources, since their traffic revenue may be insufficient to cover the cost of this form of advertising.
Display advertising
Display advertising, often presented in the form of banners, includes images, animated pictures or short videos. Banners perform an informational function, demonstrating promotions and new products of the company.
Display advertising requires a banner to be attractive, visible, and emotional. Although it provides statistics, it can be expensive. And not all visitors become customers.
Internet branding
Internet branding is a modern marketing technology aimed at the formation, development and promotion of a company's brand in the online space. The process of Internet branding at different stages includes the following tasks:
Introducing the brand to the audience: using various types of marketing technologies, such as banners, advertising in social networks, forums, cross- and direct marketing, to create brand recognition. The manufacturer seeks to explain the features of its product or service, and also forms the image of a professional.
Strengthening the brand's position online: interacting with customers through various online platforms, involving them in the life of the brand. Advertising products using famous personalities can work effectively at this stage, helping to increase customer loyalty to the brand.
Constantly maintaining the company's image: the most difficult stage, where high quality products, sales and after-sales service, and wide recognition are required to attract brand followers. A company with a large nu