Inbound Marketing for dealerships is a non-intrusive advertising methodology for the automobile sales sector.
To start, let's talk about what the car sales process was like 20 or 30 years ago. If you're from that era, we'll refresh your memory a bit.
Previously, people would find a good dealership because a friend had purchased a car there or because they had seen the phone number of a random dealer.
There was tremendous misinformation, and consumers only found out what kind of cars were sold at the dealership once they were there.
There they also found out about prices, car features and financing options. If they wanted to see more options, they had to visit (in person) several of these dealerships and obtain more brochures before making a decision. Today, things have changed dramatically.
Dealers have websites, blogs and social media profiles. All a person needs to do is “google” dealers in their area and hundreds of options will appear.
And once you have one that catches your eye, a Google map will take you there in seconds and you'll know more about the car's features, if you've read about them on the website, than the seller.
On the other hand, Inbound Marketing is a methodology that claims that the days of intrusive and repetitive advertising are behind us.
Traditional advertising has become obsolete and today's audiences are a bit intolerant of businesses that only seek them out to sell.
If you have put yourself in the shoes of today's consumers, you know that everything we have just told you is true, so if you are a marketer or owner of a car dealership, you should read the following lines in which we will offer you the best examples of Inbound Marketing for dealerships.
As we mentioned in the introduction, it is no longer about forcing the client canadian hospitals email list or consumer to buy the car, but rather about the client who is looking for what you offer being able to find it, and strategies can be applied for content generation such as Lead Nurturing , experiential marketing, guerrilla marketing, etc.
[Tweet “By applying Inbound to your dealership, you will make customers come to you through strategies specific to this methodology.”]
And the best thing, before carrying out this methodology, is to know your Buyer Persona and recognize what to do in each stage of Inbound Marketing: Attract, convert, close and retain.
Through examples, we will see how each of these phases can be applied to your strategy, since with Inbound Marketing we even aim to delight customers over time.