Stages of developing a black PR campaign
Posted: Sun Jan 19, 2025 3:12 am
They are prepared by a PR manager, who can be assisted by performers and freelancers specializing in compromising actions. Such campaigns are in great demand these days.
When developing a plan, a PR manager tries to adhere to standard steps:
Defining the goals and objectives of a PR campaign
The most common benchmarks are losses to the company's reputation, dissemination of false information about a new product, customer poaching, and so on.
Analysis of target audience and competitors
It consists of a detailed chinese overseas australia data package study of the market and competing organizations, determining the basic characteristics of the target audience, which include: age, gender, interests, income level, etc. With this, it becomes possible to determine which tools and communication channels can be used to most effectively interact with the target audience.
Focus group testing
Source: shutterstock.com
Development of a PR campaign strategy
Here, its image is formed and target messages are defined, tools and channels of interaction with the target audience are selected. The effectiveness of the process aimed at discrediting a person or organization will depend on how competently these activities are carried out.
Selecting tools and channels of communication with the target audience
It is carried out depending on the analysis of the target audience and competitors. The most common ones include: mass media; social networks; advertising campaigns; event organization, etc. It is important to choose the tools and channels that will most effectively convey information to the target audience.
Creating key messages and company image
The main goal is to reflect the negative aspects, so all the wording should be clear and well-developed. At the same time, it is necessary to keep in mind that the key messages and the image of the company should not be difficult to perceive, the target audience should easily remember them.
Testing and analyzing the effectiveness of a PR campaign
At this stage, an interim assessment of the effectiveness of the activities is given. Based on the results of testing and analysis, it is possible to adjust the strategy and tactics. It is important to understand where and what is not going as planned.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
When developing a plan, a PR manager tries to adhere to standard steps:
Defining the goals and objectives of a PR campaign
The most common benchmarks are losses to the company's reputation, dissemination of false information about a new product, customer poaching, and so on.
Analysis of target audience and competitors
It consists of a detailed chinese overseas australia data package study of the market and competing organizations, determining the basic characteristics of the target audience, which include: age, gender, interests, income level, etc. With this, it becomes possible to determine which tools and communication channels can be used to most effectively interact with the target audience.
Focus group testing
Source: shutterstock.com
Development of a PR campaign strategy
Here, its image is formed and target messages are defined, tools and channels of interaction with the target audience are selected. The effectiveness of the process aimed at discrediting a person or organization will depend on how competently these activities are carried out.
Selecting tools and channels of communication with the target audience
It is carried out depending on the analysis of the target audience and competitors. The most common ones include: mass media; social networks; advertising campaigns; event organization, etc. It is important to choose the tools and channels that will most effectively convey information to the target audience.
Creating key messages and company image
The main goal is to reflect the negative aspects, so all the wording should be clear and well-developed. At the same time, it is necessary to keep in mind that the key messages and the image of the company should not be difficult to perceive, the target audience should easily remember them.
Testing and analyzing the effectiveness of a PR campaign
At this stage, an interim assessment of the effectiveness of the activities is given. Based on the results of testing and analysis, it is possible to adjust the strategy and tactics. It is important to understand where and what is not going as planned.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template