Ignoring them means missing out on opportunities to engage with your audience. In simple terms, hashtags are labels that help group posts by topic and category, making it easier to find content. The Main Benefits of Hashtags Hashtags serve two key functions: Hashtags make your content visible to a wider audience, even those who don't follow you.
They increase your reach by attracting the attention physician data of people interested in a particular topic. Hashtags are widely used in all social networks, but each platform has its own peculiarities of their use. Let's take a closer look at how to work with hashtags on different platforms.
Research shows that tweets with hashtags receive twice as many clicks, retweets, favorites, and replies. However, you shouldn’t overuse hashtags — the optimal number for one tweet is 1–2. Twitter Hashtag Usage Statistics: Having more than two hashtags reduces engagement by 17%.
Tweets with 1–2 hashtags receive 21% more engagement. 55% of tweets with one or more hashtags have a high chance of being retweeted. Only 25% of tweets without hashtags get retweets. 40% of tweets with hashtags are retweeted. Instagram Hashtags Instagram is one of the most popular platforms for using hashtags.