Protracted customer acquisition model

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Social
Insurance-based customer acquisition model

Social media is a channel that many foreign trade companies use in marketing, and the social customer acquisition model is to use social media to drive traffic to independent sites.

As the name suggests, the insurance-type customer acquisition model can ensure that there will be inquiries in the short term to prevent the shortage of customers in the early stage. The layout of the independent station is also more adaptable to the future medium- and long-term iterations and has room for growth.

For example:


The layout of the insurance-type independent website will not be as streamlined as the MVP type, the product classification will be more detailed, and other auxiliary function sections will be more complete. Therefore, it is more suitable for small and medium-sized enterprises that already have a stable product line, or enterprises that are in a steady growth stage and have a clear understanding of their own brands.

To summarize it with a formula: taking into account both short-term inquiries and mid-term brand promotion = brand website + PPC .

For the insurance-type independent website, it is recommended to gradually move towards SEO in the later stage, and transform from the insurance type to the protracted war type we will mention next.


Social media is a channel that many foreign trade companies use in marketing, and the social customer acquisition model is to use social media to drive traffic to independent sites.

Just by listening to the name, you know that this is a model that can help you acquire customers for a long time. Since it is called "protracted war type", it naturally has its advantages:

First of all, the content moat is deep and in-depth, which conforms to the crawling rules of search engines and will not be easily surpassed by competitors in the short term. In addition, it can naturally obtain inquiries, no longer relying solely on paid advertising to bring in traffic, and reduce costs.

The effects may not be visible in the early stages. It takes slovenia b2b leads time and effort to create good content. When the quantitative changes accumulate to a certain level, qualitative changes will form. The explosive power in the later stages will be quite amazing, and the vitality of the brand will be even stronger.

To express it in formula: Brand power of natural communication = brand website + SEO .

For example, the following classic example - Rongtai Glass:

Protracted War
Some screenshots of the official website
It can be said that the protracted war customer acquisition model can be adopted by companies at different stages of development, but it is more suitable for those companies that can keep calm and produce content, can endure loneliness, and have a clear development direction. After all, this is not something that can be effective in the short term. So after reading today's article, let's go back to the question asked at the beginning: Based on your own company situation, which customer acquisition model do you think is more suitable for you?