3. How to make decisions based on the information obtained?
Posted: Sun Jan 19, 2025 4:13 am
The purpose of the dashboard is to provide practical and useful information, but it does not offer concrete solutions. Decision making should be the task of marketing specialists. To get the most out of the data obtained, it is recommended to take into account the following:
Key data: You should detect any numbers that have risen or fallen too much compared to previous periods, any marked trends in user behavior, or any “abnormal” activity. These sudden and drastic changes indicate a situation that deserves careful analysis and action.
Frequency: It is important that, after an important action or event for the strategy, a dashboard is created after a few days to compile data on its performance. Otherwise, it is recommended to do it once a week and another global one at the end of each month.
Compare with initial objectives: If after a while it is discovered that the i colombia mobile phone number list nitial objectives of the marketing plan are very far from the results obtained, it is time to stop and make substantial changes that redirect the strategy.
It is essential to properly read the information collected in the dashboard, only then will it be possible to define correct actions to improve negative results and take advantage of successful actions in future campaigns.
A dashboard provides relevant data on marketing actions, through a representation that is easy to understand and analyze not only by marketing professionals, but also by clients and other areas of the company. It allows you to identify successes and errors that facilitate decision-making and guarantee better performance of the current and future strategies. And finally, it allows you to guide the digital strategy on a day-to-day basis.
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Key data: You should detect any numbers that have risen or fallen too much compared to previous periods, any marked trends in user behavior, or any “abnormal” activity. These sudden and drastic changes indicate a situation that deserves careful analysis and action.
Frequency: It is important that, after an important action or event for the strategy, a dashboard is created after a few days to compile data on its performance. Otherwise, it is recommended to do it once a week and another global one at the end of each month.
Compare with initial objectives: If after a while it is discovered that the i colombia mobile phone number list nitial objectives of the marketing plan are very far from the results obtained, it is time to stop and make substantial changes that redirect the strategy.
It is essential to properly read the information collected in the dashboard, only then will it be possible to define correct actions to improve negative results and take advantage of successful actions in future campaigns.
A dashboard provides relevant data on marketing actions, through a representation that is easy to understand and analyze not only by marketing professionals, but also by clients and other areas of the company. It allows you to identify successes and errors that facilitate decision-making and guarantee better performance of the current and future strategies. And finally, it allows you to guide the digital strategy on a day-to-day basis.
Related Articles
6 tips to create your digital marketing plan
A woman uses her computer while sitting at a table.
5 tips for digital marketing agencies
Two men are working together at a desk, with a book and a laptop on the table.
How to boost a digital marketing