Implement market segmentation strategies to reach your target audience
In order to design a market segmentation strategy, it is important to evaluate which one is most suitable, depending on the sector and, of course, the business objectives. Within the market segmentation strategies, we can consider:
Undifferentiated segmentation strategy. Based on mass marketing, the strategy consists of offering the product, brand or service to the entire market, without dividing it into interest groups, for example. It is about offering your product to the entire audience, in general. Why carry out this action? To reach the largest possible number of consumers, through the same channels.
Differentiated segmentation strategy. In this case, it is about applyingsyria business email list the same marketing strategy differentiated according to the segment. That is, once the market has been segmented and a strategy has been designed, it will be implemented with the necessary modifications according to the profile of each of the segments considered.
Personalized segmentation strategy. As if it were a segmentation strategy taken to the extreme, this modality is in tune with the description of the buyer persona . In other words, it represents a qualitative leap with respect to audience segmentation to think in terms of specific tastes, activities and preferences.
Concentrated segmentation strategy. Allows you to focus on a segment of all those who make up or integrate your audience. It is an effective strategy when you want to apply marketing actions with limited resources. Well targeted, these are offers that achieve very good results in a short time and with few resources.
To learn more about the strategies that allow you to answer the key question of how to segment markets, we invite you to watch this video from Economía desde casa.
Well, if it is a matter of carrying out a market segmentation step by step, below we will tell you how to do it.