LESS IS MORE" VS MORE OR LESS
Posted: Sun Jan 19, 2025 4:20 am
With the first quarter now behind us, it is clear that 2009 will not be the year where talk of "abundance" will set the trend.
We live in a context of restriction, constriction, slowdown and band data many other processes and phenomena that impose a conservative stance on social discourse and attitudes (predisposition) towards "spending."
This process is not alien to consumption (consumption is a clear indicator of this process), or to confidence indices, or to many other indicators. And while it is not alien to people, their attitudes and their actions, it is also not alien to marketing and management cultures.
Whether because consumption and sales are trending downwards, or because the "crisis" accelerates decisions, or because in situations like the current ones it is relevant and credible to think that everything we were doing was "wrong", for some time now many companies have made a somewhat risky decision: to discontinue or reduce the frequency of advertising effectiveness tracking.
We live in a context of restriction, constriction, slowdown and band data many other processes and phenomena that impose a conservative stance on social discourse and attitudes (predisposition) towards "spending."
This process is not alien to consumption (consumption is a clear indicator of this process), or to confidence indices, or to many other indicators. And while it is not alien to people, their attitudes and their actions, it is also not alien to marketing and management cultures.
Whether because consumption and sales are trending downwards, or because the "crisis" accelerates decisions, or because in situations like the current ones it is relevant and credible to think that everything we were doing was "wrong", for some time now many companies have made a somewhat risky decision: to discontinue or reduce the frequency of advertising effectiveness tracking.