4 Google Analytics Reports Every Content Marketer Will Love

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Google Analytics is a very powerful tool, although sometimes it provides so much variety and quantity of data that it is easy to get lost. That is why we recommend these 4 types of reports that allow you to make decisions to improve content and attract traffic to a website.

1. Web traffic report
This report is extremely important because it provides information about the pages on your site that have attracted the most users, how long they have spent on each of them, and the bounce rate. All of this means that you can learn about the performance of your website and the effectiveness of your content through user behavior.

With the traffic report you can find out what kind of pages or posts are retaining users, so you can optimize the use of these resources. In other words, if a piece of content is very effective, you should use the same for costa rica mobile phone number list mat or even approach the same topic from a different perspective in your next posts. This report also helps you improve the content of pages that don't work, those with a higher bounce rate.

Access the traffic report by going to “ Behavior > Site content > All pages”. Remember that it is recommended to analyze user behavior on a monthly basis, but over periods of 6 months or a year to obtain a macro overview for reporting.

Google Analytics Reports

2. Navigation flow report
This report shows the flow that users followed on your site, that is, how they got to the site and where they went once there. It is important to take into account both directions of the flow, both the path that led users to a certain page, and the path they took on it.

Why should you consider both directions of the flow? It's very simple: by tracing the previous path, you can get an idea of ​​the digital medium that made your site known, while the second path reveals what information they are looking for, what type of content they like, and whether a page has answered their questions or not.

You can access this Google Analytics report through the traffic report by simply clicking on any landing page on your site and then choosing the “Navigation Flow” option at the top.