This is how seasonal materials and fast results work
Posted: Sun Jan 19, 2025 4:23 am
" Experiment 4: Added content to appear in quick answers in search Result: plus 25% traffic. On the travel planning website, the car rental service pages have been updated with new content: high-frequency keywords have been added to the headings, the content has been expanded to make it interesting for the page visitor to read, and informational and entertaining content has been added: funny facts about car rental in a certain city, driving rules in that area, etc.
There was no visible result in the first two weeks after the experiment began. But then list of cambodia whatsapp phone numbers traffic to the updated pages suddenly increased by 25%. It turned out that for a number of queries, the site's content began to be displayed in Google's quick answers. Quick responses included informational content – but it was placed on transactional pages, which helped attract many new users to the top of the sales funnel.
Alexander Belov, leading analyst at TexTerra: "To be more likely to get into quick answers, you need to give a clear definition for any search query on the page. If you were able to answer fully and the domain has good trust, you can get into quick answers. But of course there are no guarantees, because the search results template (with or without a quick answer block) for each search query is determined by the search engine.
There was no visible result in the first two weeks after the experiment began. But then list of cambodia whatsapp phone numbers traffic to the updated pages suddenly increased by 25%. It turned out that for a number of queries, the site's content began to be displayed in Google's quick answers. Quick responses included informational content – but it was placed on transactional pages, which helped attract many new users to the top of the sales funnel.
Alexander Belov, leading analyst at TexTerra: "To be more likely to get into quick answers, you need to give a clear definition for any search query on the page. If you were able to answer fully and the domain has good trust, you can get into quick answers. But of course there are no guarantees, because the search results template (with or without a quick answer block) for each search query is determined by the search engine.