The impact on the public is evident:

[muniyaakter]

All those brands that have seen their communicative impact multiply simply by giving a face to their words know this well.

Well, a similar result is being achieved today by those who in this Insight we have ironically called “Sonic Brand” .

These are all those brands that are adding audio content to their content efforts , in particular one or more voices, through strategic podcasts .



81% of listeners say that if a company they follow produced sri lanka consumer mobile number list a podcast , they would listen to it;64% of the population believes that podcasts strengthen the brand's memory in their mind ;37% consider podcasts the best way to connect with companies .
Thus, we see more and more brands benefiting from the podcasting market, thanks to the creation of podcasts for corporate purposes defined as Branded Podcasts .

The marketing purposes of these shows can range from promoting brand values ​​to more targeted attempts to boost sales of a new product.

In an audio program like this, however, the ideal is always to avoid marketing and focus on creating an intimate, authentic and deep relationship with consumers – and therefore listeners .

Let's not forget that for 44% of people podcasts are a topic of conversation . And talking about a brand's podcast means talking about the brand itself.

Let's look at some inspiring examples of podcasts that can be defined as Branded.

“Beyond Sound” by Webuild
The Dawn of the New Podcasting: How to Monetize This Evolution of Listeners and Platforms 21

We would like to applaud the creativity behind this podcast, but they already know they are good. They even won an award, as you will read in a bit.

For those who don’t work on a construction site, it can be difficult to see these structures as anything other than obstacles in your path when traveling.