Content Marketing for Startups 2018

[Dimaeiya333]

Content marketing produces up to three times more leads than traditional marketing, which is why, for a startup where the allocation and good management of resources is a matter of life or death, a strategy with quality web content is perfect. How to start?

1. Improve user experience (UX)
Content Marketing for Startups 2018

People's interaction with your website must be the best it can be to make them choose you over a larger, more established company. Creating memorable experiences is the main way to build trust and demonstrate professionalism.

Improving UX does not require a large investment, it is enough to eval croatia mobile phone number list uate and improve the following aspects:

Web design: Keep a minimalist and clean look, do not fill your site with buttons or banners that produce an overwhelming impact on your visitors.
Reduce loading time: eliminate as many unnecessary elements from your website as possible, those that make it “heavy”, such as: menus, images, plugins, fonts, among others.
Branding: Don't lose your brand identity. Include some element that represents you on every landing page and ad (logo, slogan, iconography, colors, etc.). Your brand should be present in every piece of content in a subtle and intelligent way.
2. Create strategies for social networks


Use social media to showcase what you do. These are the most accessible means of gaining brand recognition. The interaction options offered by social media, such as shares , hashtags or retweets , are ways you can reach other people and make your content go viral.

Create a suitable plan and be consistent: publish content regularly, answer messages and interact with your audience's opinions and accompany them in the support process.

Providing value is the formula for consolidating a community. To do this, you can create your own content or outsource its creation to a content agency , which will give you more time to focus on other aspects of the strategy.