Inbound Marketing: 8 foolproof actions to attract customers
Posted: Sun Jan 19, 2025 4:38 am
Developing a sales plan sometimes involves implementing emergency actions to enchant new users, who will later become the loyal customers your brand needs. Learn these 8 techniques to support your Inbound Marketing strategy.
1. Optimized lead nurturing
This basically means:
Reduce the time between sending emails: once the user has shown interest, it is necessary to efficiently deliver the information necessary to make a decision.
More useful content: accompany the prospect at each stage of the purchasing process, this process requires direct, brief and useful information. For example, during your strategy offer them free videos and audios, combined with traditional downloadable eBooks.
Unfailing actions to attract customers
2. Guest posts on another brand's corporate blog
Building excellent relationships with other companies will make this process easier. This involves asking for the special favor of publishing a guest post, with a corresponding link, which will lead the user to a landing page to fill out a form, download a book, or learn more about your offer. Of course, you can later reciprocate this favor in the same way.
3. Optimized PPC campaigns
Paid advertising can be a great complement to an inbound marketing strategy. Segment your campaign in the best way: for example, maybe you urgently need to liquidate a pending inventory, so limit your strategy to local and/or already loyal customers, to reach each one of them until you meet your objective.
4. Events on social networks
In situations where you urgently need to close sales, social platforms will be your infallible allies. An example of this is live broadcasts through Facebook , since they generate immediate attention, allow prospects to resolve doubts quickly and make users trust your brand more.
5. Last minute offers
Take advantage of web analytics to target customers who are about to close the purchase, but have not yet decided. For example, those who have added more products to their shopping cart in the last week, offer them an additional discount via email, so they make the decision and you can close the sale.
6. Exit-Intent pop-ups
These are pop-ups that appear on a website just before a user decides to leave it, inviting them to take some action, such as filling out a form or taking advantage of a discount. This technique is excellent for Inbound Marketing purposes or, in other words, to increase the number of users who will become customers.
7. Mutual promotion collaborations
This involves exchanging distinctive widgets with other similar sites. how useful is cyprus numbers data For example, on the corporate blog of brand X your logo will appear in a visible place for that audience to visit, while on yours the exact same thing will happen. In this way, traffic for both can potentially increase in a very short period of time.
8. Promotions directly related to your eCommerce
A strategy that works in the short term should include the following:
– Constant links on social media: the promotion of your online store’s offer through Facebook, Twitter and similar media should be optimized with very attractive headlines and calls to action that invite people to take advantage of discount coupons.
– User-generated content: It’s time to launch a campaign of this type aimed at eCommerce, for example: Capture the best promotional image for product X. The winning photograph will be part of the technical sheet of the respective product in your online store, in addition to being rewarded in different ways, for example, in cash or with a discount coupon.
An emergency strategy to get clients must be implemented, without a doubt, from an inbound point of view, otherwise, you will generate distrust without managing to close sales. Carefully review the 8 points above and incorporate all the necessary ones into your business plan.
1. Optimized lead nurturing
This basically means:
Reduce the time between sending emails: once the user has shown interest, it is necessary to efficiently deliver the information necessary to make a decision.
More useful content: accompany the prospect at each stage of the purchasing process, this process requires direct, brief and useful information. For example, during your strategy offer them free videos and audios, combined with traditional downloadable eBooks.
Unfailing actions to attract customers
2. Guest posts on another brand's corporate blog
Building excellent relationships with other companies will make this process easier. This involves asking for the special favor of publishing a guest post, with a corresponding link, which will lead the user to a landing page to fill out a form, download a book, or learn more about your offer. Of course, you can later reciprocate this favor in the same way.
3. Optimized PPC campaigns
Paid advertising can be a great complement to an inbound marketing strategy. Segment your campaign in the best way: for example, maybe you urgently need to liquidate a pending inventory, so limit your strategy to local and/or already loyal customers, to reach each one of them until you meet your objective.
4. Events on social networks
In situations where you urgently need to close sales, social platforms will be your infallible allies. An example of this is live broadcasts through Facebook , since they generate immediate attention, allow prospects to resolve doubts quickly and make users trust your brand more.
5. Last minute offers
Take advantage of web analytics to target customers who are about to close the purchase, but have not yet decided. For example, those who have added more products to their shopping cart in the last week, offer them an additional discount via email, so they make the decision and you can close the sale.
6. Exit-Intent pop-ups
These are pop-ups that appear on a website just before a user decides to leave it, inviting them to take some action, such as filling out a form or taking advantage of a discount. This technique is excellent for Inbound Marketing purposes or, in other words, to increase the number of users who will become customers.
7. Mutual promotion collaborations
This involves exchanging distinctive widgets with other similar sites. how useful is cyprus numbers data For example, on the corporate blog of brand X your logo will appear in a visible place for that audience to visit, while on yours the exact same thing will happen. In this way, traffic for both can potentially increase in a very short period of time.
8. Promotions directly related to your eCommerce
A strategy that works in the short term should include the following:
– Constant links on social media: the promotion of your online store’s offer through Facebook, Twitter and similar media should be optimized with very attractive headlines and calls to action that invite people to take advantage of discount coupons.
– User-generated content: It’s time to launch a campaign of this type aimed at eCommerce, for example: Capture the best promotional image for product X. The winning photograph will be part of the technical sheet of the respective product in your online store, in addition to being rewarded in different ways, for example, in cash or with a discount coupon.
An emergency strategy to get clients must be implemented, without a doubt, from an inbound point of view, otherwise, you will generate distrust without managing to close sales. Carefully review the 8 points above and incorporate all the necessary ones into your business plan.