rgeters and contextual advertising specialists carry out the following operations in their activities:
Analysis of the target audience and competitive market. Without this, it is impossible to conduct a quality advertising campaign.
Collection of semantic core. Site pages optimized for search and paid ads also respond to requests.
Formation of the ad. Text and creative graphic component increases clickability.
Setting up an advertising campaign. Adjusting key options (reducing costs without losing efficiency).
Landing page assessment. Analysis by criteria of performance, loading speed, visitor comfort, etc. All this directly affects the conversion of traffic into leads.
What does the cost depend on:
CTR (clickability). The fewer responses to an ad, the more money advertising systems will take for one click (CPC will increase).
Subject: Advertising for queries related to internet marketing, credit processing or real estate transactions usually costs more.
Duration of the advertising self employed data package campaign. When launching a startup, the cost per click is higher. Then, as the system is optimized, the price will decrease.
Type of advertising. According to the criterion of cost per click, promotion of a company's website in social networks costs approximately two times less than search.
Landing page quality. Direct and Ads analyze the page the visitor navigates to after clicking.
Automation. You can reduce advertising costs by using specialized services. For example, click.ru will help you set up and support your campaign correctly.
There are many other factors that need to be taken into account to achieve success: traffic volume; negative keywords (exclude impressions for irrelevant queries); stop lists; region, etc. The Yandex.Direct service will allow you to make an approximate calculation of the advertising budget. The work of specialists in setting up is estimated from 3,000 to 20,000 rubles depending on experience and competence; agencies offer services from 20,000 rubles per month (excluding budget).
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Features of website promotion in the Yandex search network
Yandex services have a longer indexing period than Google. You need to be prepared for this when promoting your company's website on the domestic search engine.
But Yandex, when ranking in search results, pays great attention to the quality of websites. Therefore, even a well-optimized resource with content that is relevant from an SEO point of view may not even be in the first hundred.
The ranking of Internet pages in Yandex takes into account a huge number of parameters, with the help of which the quality of information provided to users is assessed.
The site will reach the top if: A site will not rank highly if:
It contains unique information (articles, graphics, animation, etc.) Plagiarism detected
The design helps to increase comfort when searching for the necessary sections and pages Internal linking is set up with errors, the structure is not intuitively clear
All internal and external links lead only to relevant sources of information External and internal links lead to pages with malware or to empty sites
The queries to promote are relevant to the products or services you offer. The pages contain simple lists of search queries and aggre