Neuromarketing methods for use in an online store
Posted: Sun Jan 19, 2025 5:12 am
When a product has no alternative, buyers may be tormented by doubts about making a purchase decision. A completely different picture is observed when there is a choice of several options. Since the value of a product can only be determined by comparison, marketers recommend attracting attention to the main product with a certain bait. This is considered especially relevant when selling expensive and technically complex goods or services.
For example, a certain service is divided into several different tariffs, one of which, the most expensive, is positioned as the most advantageous. For this, the composition of the offer is described in great detail, all additional features and advantages are listed.
Attention is the first step to employment data paqckage conversion. In order for a potential client to be interested, you need to stand out from the crowd and attract their attention with something. This is most often achieved using the principle of contrast. Below are the main examples of attracting attention.
Using contrasting colors when developing a brand logo, headings, and action buttons. This method attracts the eye and evokes emotions. For example: red evokes associations with danger, discounts, or passion; green – with nature, the dollar, or health; yellow – joy, sun, or warning.
Using contrasting shapes for product or packaging design. These tools attract attention and arouse interest no worse than color solutions. For example, the shape of a circle evokes associations with safety, friendship, harmony; an angular shape is associated with aggression, strength or stability; an unusual shape is associated with innovation, novelty or originality.
Using contrasting sizes for a product or content. This attracts attention and helps create a positive impression. For example, a large size evokes associations with something important, generosity or authority; a small size, on the contrary, with delicacy, modesty or economy; an unexpected size is associated with humor, curiosity, surprise.
Using contrasting sounds for video or audio. This is a good way to attract attention and create a good mood. For example, too loud a sound evokes associations with anxiety, extreme or suddenness; a quiet whisper is characteristic of mystery, calm or intimacy; unusual noises are associated with mysticism, enigma or fantasy.
Using contrasting words for text or speech. This method attracts attention and arouses interest. For example, rare words are associated with education, intelligence or culture; simple speech is considered a sign of honesty, trust or straightforwardness; unexpected vocabulary is associated with creativity, provocation or wit.
For example, a certain service is divided into several different tariffs, one of which, the most expensive, is positioned as the most advantageous. For this, the composition of the offer is described in great detail, all additional features and advantages are listed.
Attention is the first step to employment data paqckage conversion. In order for a potential client to be interested, you need to stand out from the crowd and attract their attention with something. This is most often achieved using the principle of contrast. Below are the main examples of attracting attention.
Using contrasting colors when developing a brand logo, headings, and action buttons. This method attracts the eye and evokes emotions. For example: red evokes associations with danger, discounts, or passion; green – with nature, the dollar, or health; yellow – joy, sun, or warning.
Using contrasting shapes for product or packaging design. These tools attract attention and arouse interest no worse than color solutions. For example, the shape of a circle evokes associations with safety, friendship, harmony; an angular shape is associated with aggression, strength or stability; an unusual shape is associated with innovation, novelty or originality.
Using contrasting sizes for a product or content. This attracts attention and helps create a positive impression. For example, a large size evokes associations with something important, generosity or authority; a small size, on the contrary, with delicacy, modesty or economy; an unexpected size is associated with humor, curiosity, surprise.
Using contrasting sounds for video or audio. This is a good way to attract attention and create a good mood. For example, too loud a sound evokes associations with anxiety, extreme or suddenness; a quiet whisper is characteristic of mystery, calm or intimacy; unusual noises are associated with mysticism, enigma or fantasy.
Using contrasting words for text or speech. This method attracts attention and arouses interest. For example, rare words are associated with education, intelligence or culture; simple speech is considered a sign of honesty, trust or straightforwardness; unexpected vocabulary is associated with creativity, provocation or wit.