The images should be responsive and adapt to different devices

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2. Choose the right image format
Several common image formats:

• JPEG , which has relatively small file size but guarantees good color and clarity, suitable for large photos and illustrations;

• PNG , the image is higher definition and the background is transparent, but the file size is larger, suitable for high-demand multi-layered images;

• GIF , which displays dynamic images with slightly poor color details, is suitable for animated images and short video replacements;

• SVG , a two-dimensional vector graphic format based on XML, which can adjust the image size without losing quality and does not affect loading. It is suitable for icons, logos, dynamic art illustrations, dynamic infographics, etc.;

• WebP , an image format launched by Google, is smaller than JPEG at the same quality, but is not supported by all software and hardware. Currently, it can only be displayed more friendly in the Chrome browser.

JPEG, PNG, and GIF are the most common image file saint kitts and nevis b2b leads formats, accounting for 96% of Internet image traffic. JPEG is a lossy format that can better balance image quality and size. PNG and GIF are lossless formats that can better guarantee image quality. They can also be converted to each other through tools.

Different formats use different compression methods, which will have different effects such as color, clarity, size, etc. Taken together, it will affect the texture of image display, website capacity and speed. Therefore, it is necessary to comprehensively weigh the needs and effects and choose the most suitable image format at the moment .

For example, it is best to use JPEG instead of PNG or GIF for the banner on the homepage of an independent website. If you really need to use it, you should compress it appropriately to prevent the image from being too large and affecting the loading and experience.

Regarding this point, you can read this article by our design director Tao. Attention, foreign trade people! Another Google ranking factor update: Page Experience

3. Control the image size and compress it appropriately
On average, images take up 21% of the total webpage capacity (Http Archive), which shows the “weight” of images on the website.