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THE LIGHTS AND SHADOWS OF TWITTER AS A COMMERCIAL TOOL

Posted: Sun Jan 19, 2025 5:41 am
by asimj1
Twitter, the social network based on updates on the mood of users around the world, is generating intense debate about whether this messaging system can be a tool for companies or is just a Web 2.0 pastime.

This microblogging platform, which already has five bc data mexico million users and gains another 10,000 every day, consists of a snapshot of the world every second, although it has the disadvantage that everything uploaded to the system can be searched by Internet search engines, in other words, it is a public good.

For companies, Twitter became a means of communication between employees and a way to maintain contact with customers, which, while it did not increase sales, did help to consolidate the brand.

However, this platform is a double-edged sword, as many companies air their internal affairs, leaving them indelibly imprinted in cyberspace and thus undermining their corporate image.