THE LIGHTS AND SHADOWS OF TWITTER AS A COMMERCIAL TOOL
Posted: Sun Jan 19, 2025 5:41 am
Twitter, the social network based on updates on the mood of users around the world, is generating intense debate about whether this messaging system can be a tool for companies or is just a Web 2.0 pastime.
This microblogging platform, which already has five bc data mexico million users and gains another 10,000 every day, consists of a snapshot of the world every second, although it has the disadvantage that everything uploaded to the system can be searched by Internet search engines, in other words, it is a public good.
For companies, Twitter became a means of communication between employees and a way to maintain contact with customers, which, while it did not increase sales, did help to consolidate the brand.
However, this platform is a double-edged sword, as many companies air their internal affairs, leaving them indelibly imprinted in cyberspace and thus undermining their corporate image.
This microblogging platform, which already has five bc data mexico million users and gains another 10,000 every day, consists of a snapshot of the world every second, although it has the disadvantage that everything uploaded to the system can be searched by Internet search engines, in other words, it is a public good.
For companies, Twitter became a means of communication between employees and a way to maintain contact with customers, which, while it did not increase sales, did help to consolidate the brand.
However, this platform is a double-edged sword, as many companies air their internal affairs, leaving them indelibly imprinted in cyberspace and thus undermining their corporate image.