What does the future Google have in store for us?
Posted: Sun Jan 19, 2025 5:50 am
Read also Google Universal Analytics – All Done: Moving to Analytics 4 [Updated] Changes to Display Network Campaigns In September, Google announced innovations in the work of contextual advertising Ads, namely within the ads of the contextual display network. In the coming month, standard and "Smart ads" of the Display Network will be combined into a single type. It is not news that the platform is trying to replace the standard approach to creating text ads with an intelligent one, when the system itself generates the content of the ad based on the site content and user requests.
Most likely, the update in the KMS will be aimed at satisfying a similar goal. Instead list of colombia whatsapp phone numbers of two types, Google is introducing the so-called "Optimized targeting", which contains targeting expansion functions for standard campaigns. The updated system will allow you to customize advertising taking into account a larger number of audience preferences: not only key phrases, but also a large number of behavioral factors. New audience segments let you reach more potential customers (and, as always, more people in general) and add additional capabilities for internal analysis.
For example, support for data-driven attribution has been added, so you can see how users interacted with your ads to achieve your conversion goals. Expect an update soon. Read also Quick Launch of Google Ads. How Not to Drain Your Budget Here's some more news about the internet giant's product updates: Since September, the Page Experience ranking algorithm has been in full swing.
Most likely, the update in the KMS will be aimed at satisfying a similar goal. Instead list of colombia whatsapp phone numbers of two types, Google is introducing the so-called "Optimized targeting", which contains targeting expansion functions for standard campaigns. The updated system will allow you to customize advertising taking into account a larger number of audience preferences: not only key phrases, but also a large number of behavioral factors. New audience segments let you reach more potential customers (and, as always, more people in general) and add additional capabilities for internal analysis.
For example, support for data-driven attribution has been added, so you can see how users interacted with your ads to achieve your conversion goals. Expect an update soon. Read also Quick Launch of Google Ads. How Not to Drain Your Budget Here's some more news about the internet giant's product updates: Since September, the Page Experience ranking algorithm has been in full swing.