Global Branding: Main Challenges at International Level
Posted: Sun Jan 19, 2025 5:54 am
In the realm of words alone, Global Branding is undoubtedly extremely attractive, but in practice it is not a simple implementation.
The main challenges we can mention are: the particularities of the local culture in which you are trying to develop your business, the legislation specific to that place, its economic situation and, inevitably, the greater risk involved in expanding to a new audience.
We will now develop these aspects in more detail.
Cultural Understanding
This may be one of the most underestimated aspects, but we can assure you that it is one of the most relevant . Keep in mind that, at the beginning of your business and the development of your brand, the public you were targeting was well known and, most likely, your products were aimed directly at them.
Whereas with international expansion, you may encounter burundi business email list individuals who see the world in a completely different way.
When thinking about a Global Branding strategy, it is very important to have a thorough understanding of the culture and idiosyncrasies of the people in the new region you decide to invest in. This will define the type of approach you will take to that audience and even the adaptation of what you offer.
Legal Aspects
Inevitably, in addition to the above, since it represents a major cultural aspect, there is the issue of the laws specific to the new places. Everyone knows that the laws are not the same in one country as in another.
When thinking about a global marketing strategy, it is crucial to be aware of the laws of the area in which you want to expand . This will largely define your planning when it comes to expanding.
Think, for example, of the tobacco legislation in Argentina, where it is mandatory to mention on labels the different harmful effects that cigarettes can cause. If this is not the case in your country, when you seek to expand in a country like Argentina this law will probably have a direct impact on your business and your brand image.
The main challenges we can mention are: the particularities of the local culture in which you are trying to develop your business, the legislation specific to that place, its economic situation and, inevitably, the greater risk involved in expanding to a new audience.
We will now develop these aspects in more detail.
Cultural Understanding
This may be one of the most underestimated aspects, but we can assure you that it is one of the most relevant . Keep in mind that, at the beginning of your business and the development of your brand, the public you were targeting was well known and, most likely, your products were aimed directly at them.
Whereas with international expansion, you may encounter burundi business email list individuals who see the world in a completely different way.
When thinking about a Global Branding strategy, it is very important to have a thorough understanding of the culture and idiosyncrasies of the people in the new region you decide to invest in. This will define the type of approach you will take to that audience and even the adaptation of what you offer.
Legal Aspects
Inevitably, in addition to the above, since it represents a major cultural aspect, there is the issue of the laws specific to the new places. Everyone knows that the laws are not the same in one country as in another.
When thinking about a global marketing strategy, it is crucial to be aware of the laws of the area in which you want to expand . This will largely define your planning when it comes to expanding.
Think, for example, of the tobacco legislation in Argentina, where it is mandatory to mention on labels the different harmful effects that cigarettes can cause. If this is not the case in your country, when you seek to expand in a country like Argentina this law will probably have a direct impact on your business and your brand image.