How to leverage Generative AI to connect with customers?
Posted: Sun Jan 19, 2025 5:55 am
Generative AI has revolutionized many areas of our society in 2023, especially OpenAI's ChatGPT , a tool already used by 100 million active users.
The profiles that already use this innovation are those in the marketing and content creation area, but those in the commercial area are also using it increasingly because they seek to optimize their sales strategies and improve interaction with customers.
In its blog, Hubspot shares three examples of companies that have leveraged generative AI to focus more on customers, and three benefits it offers for connecting more with customers.
The benefits of generative AI for the commercial and marketing sector
1.- Listen to the client and attend to their needs
In collaboration with advertising agency Ayzenberg, generative AI was used to analyse the experiences and concerns of gamers with female, BIPOC and LGBTQIA+ identities in gaming communities. The survey revealed that 70% of respondents had experienced toxic behaviour in games. The integration of GPT made it easier to synthesize the information and identify specific audience segments. Despite the challenges, positive lessons were highlighted on how to tackle online toxicity. Generative AI will be used to understand, demonstrate and address toxic behaviour, with the aim of building more inclusive digital communities and preventing the loss of players and revenue opportunities for gaming companies. This approach can be applied to any audience and topic.
2.- Redefine commercial campaigns aimed at specific audiences
A Black consumer-focused agency was looking to gain new insights into the diversity of African American identity and purchasing habits for its retail and brand clients. They faced challenges with traditional methods, such as closed-ended surveys and focus groups, but did not get the expected results.
So they opted to launch studies on the Glimpse platform, using open-ended questions to obtain detailed data on the purchasing power and shopping preferences of thousands of black Americans.
The data obtained was used to align business strategies, create authentic campaigns estonia mobile phone number list and adapt shopper marketing initiatives to meet the needs of Black communities.
3.- Discover business opportunities
A leading technology company and its venture capital arm invested in a startup developing machine learning-based software and hardware for various industries across supply chains. The startup turned to Glimpse to shape its product and go-to-market strategy, recognizing the importance of understanding buyer emotions and expectations in relation to ML/AI-driven disruption.
Using the Glimpse platform, the company surveyed hundreds of ML/AI users and decision-makers across different regions, exploring four opportunities to become more customer-centric through the power of AI.
Why should you use generative AI in your customer-centric strategy?
1.- Greater agility
Generative AI enables an agile approach to social listening, constantly adapting strategies and providing the ability to test assumptions and adjust strategies regularly, improving ROI and customer engagement.
2.- Monitoring over time
Generative AI detects emerging patterns and changes, enabling an “always-on” approach to collecting and analyzing survey data.
Additionally, it uses valuable historical data to train models and address specific business challenges.
The profiles that already use this innovation are those in the marketing and content creation area, but those in the commercial area are also using it increasingly because they seek to optimize their sales strategies and improve interaction with customers.
In its blog, Hubspot shares three examples of companies that have leveraged generative AI to focus more on customers, and three benefits it offers for connecting more with customers.
The benefits of generative AI for the commercial and marketing sector
1.- Listen to the client and attend to their needs
In collaboration with advertising agency Ayzenberg, generative AI was used to analyse the experiences and concerns of gamers with female, BIPOC and LGBTQIA+ identities in gaming communities. The survey revealed that 70% of respondents had experienced toxic behaviour in games. The integration of GPT made it easier to synthesize the information and identify specific audience segments. Despite the challenges, positive lessons were highlighted on how to tackle online toxicity. Generative AI will be used to understand, demonstrate and address toxic behaviour, with the aim of building more inclusive digital communities and preventing the loss of players and revenue opportunities for gaming companies. This approach can be applied to any audience and topic.
2.- Redefine commercial campaigns aimed at specific audiences
A Black consumer-focused agency was looking to gain new insights into the diversity of African American identity and purchasing habits for its retail and brand clients. They faced challenges with traditional methods, such as closed-ended surveys and focus groups, but did not get the expected results.
So they opted to launch studies on the Glimpse platform, using open-ended questions to obtain detailed data on the purchasing power and shopping preferences of thousands of black Americans.
The data obtained was used to align business strategies, create authentic campaigns estonia mobile phone number list and adapt shopper marketing initiatives to meet the needs of Black communities.
3.- Discover business opportunities
A leading technology company and its venture capital arm invested in a startup developing machine learning-based software and hardware for various industries across supply chains. The startup turned to Glimpse to shape its product and go-to-market strategy, recognizing the importance of understanding buyer emotions and expectations in relation to ML/AI-driven disruption.
Using the Glimpse platform, the company surveyed hundreds of ML/AI users and decision-makers across different regions, exploring four opportunities to become more customer-centric through the power of AI.
Why should you use generative AI in your customer-centric strategy?
1.- Greater agility
Generative AI enables an agile approach to social listening, constantly adapting strategies and providing the ability to test assumptions and adjust strategies regularly, improving ROI and customer engagement.
2.- Monitoring over time
Generative AI detects emerging patterns and changes, enabling an “always-on” approach to collecting and analyzing survey data.
Additionally, it uses valuable historical data to train models and address specific business challenges.