Implementation of end-to-end analytics and process automation
Posted: Sat Dec 21, 2024 4:38 am
End-to-end analytics helps to evaluate the impact of marketing on business indicators. It collects information from advertising and analytical systems, CRM, call tracking and other databases to visualize them. With the help of reports, you can optimize campaigns to achieve business goals. In e-commerce, the implementation of end-to-end analytics allows you to increase ROAS by an average of 23%.
To maintain marketing effectiveness while reducing updated 2024 mobile phone number data advertising budgets, it is worth automating processes.
With a data-driven approach and bid management systems, you can free up time for strategic tasks, such as differentiating your USP from your competitors.
Changing USP in real time
Advertisers with high digital maturity monitor competitors’ advertising messages more closely and adapt their own in real time. When looking at less mature industries, the difference in USPs of different brands is not so noticeable. According to the results of the E-Promo study, adjusting advertising tactics, rates and quickly reacting to competitors’ actions help increase ROAS by 60%.
Personalization and use of first party data
Information about the habits and preferences of customers helps to better meet their expectations and optimize processes. It is especially important to use first-party data — through this data, deep segmentation of CRM data, audience portraits, and user behavior patterns are available. According to a study by Salesforce & Publicis Sapient , personalization affects 68% of e-commerce revenue.
No matter how each industry changes, it is important to understand that change is inevitable and that strategy must be changed quickly.
Use end-to-end analytics, automate routine operations in advertising accounts, apply the data obtained, optimize your site for mobile devices. If possible, think about creating your own marketplace or ecosystem. The greater the digital maturity of your company, the higher its competitiveness in the market.
To maintain marketing effectiveness while reducing updated 2024 mobile phone number data advertising budgets, it is worth automating processes.
With a data-driven approach and bid management systems, you can free up time for strategic tasks, such as differentiating your USP from your competitors.
Changing USP in real time
Advertisers with high digital maturity monitor competitors’ advertising messages more closely and adapt their own in real time. When looking at less mature industries, the difference in USPs of different brands is not so noticeable. According to the results of the E-Promo study, adjusting advertising tactics, rates and quickly reacting to competitors’ actions help increase ROAS by 60%.
Personalization and use of first party data
Information about the habits and preferences of customers helps to better meet their expectations and optimize processes. It is especially important to use first-party data — through this data, deep segmentation of CRM data, audience portraits, and user behavior patterns are available. According to a study by Salesforce & Publicis Sapient , personalization affects 68% of e-commerce revenue.
No matter how each industry changes, it is important to understand that change is inevitable and that strategy must be changed quickly.
Use end-to-end analytics, automate routine operations in advertising accounts, apply the data obtained, optimize your site for mobile devices. If possible, think about creating your own marketplace or ecosystem. The greater the digital maturity of your company, the higher its competitiveness in the market.